Hello from Santa Cruz, Trinidad where raindrops hit my hit my tin roof so hard over the last three days all I wanted to do was lie on my couch and write for hours on end. I did just that on Friday for 12 hours straight. I wrote about the journey toward building an online business and then priming it for success.
12 hours is not a lot of time when you love writing. Being clear with words is the way I process ideas, conflict, even the big and little joys that I experience.
It’s the way I get focused.
Recently, I’ve received a lot of questions about my work on the Internet and the way I’ve carved out my online business models there. I boiled down what seems to be a fearless approach (sometimes it really isn’t ) to 7 ideas I’ve learned since I was a child straight up to the present.
These ideas have shaped me.
Maybe you’ll recognise many, maybe some will be new. In any case, when you put them together, they will have the power to entirely rock your world. especially *** if you want to be more prolific online or build a business and brand on the Internet.***
No. 1| On The Internet Competition Is For Copycats
In primary school we learn to compete with each other with our test scores; on the playground and on sports days we are also told to be hyper-competitive. No one told us that as children we each have a different development matrix or even interests. So we copy the folks at the top, leaving little room to find out who we are or what we really like.
As an adult building business models on the internet, I had to flick a different switch. Now I think life and my work is easier when I compete only with myself because it requires a true understanding of what I want and it prevents me from looking over my shoulders all the time.
Once you stop competing with others, you also stop copying what they do. You learn how to your find own genius.
No. 2| You Have To Keep Your Ideas To Yourself
No, you don’t. Most people think of their ideas as Christmas gifts. They assume that it should be wrapped and revealed at the perfect time. In my work on the Internet, I’ve recognised that Google makes everything visible. The best ideas are never hard to find. And what you think is an original idea probably already exists on the Web. Everything is always one click away. After God there is Google.
Better to share your ideas, even within a trusted circle, and get feedback on ways to make that single idea better. Here’s one for the ages, “the best ideas can emerge from things that are well-known but aren’t well-seen.”
No. 3| The Difference Between Emotion And Intuition
The day you learn this and how to distinguish between emotion and intuition is the day you’ll have conquered the skill of making decisions from a place of rationality. It’s not always easy, sometimes its a helluva hard. I provide a short context here about the compass I had to find recently to distinguish between the two.
No. 4| Opportunity Cost For An Online Business
I learned about opportunity cost in Form 5 in a Principles Of Business class and the term stuck with me like a love you should forget but can’t. By reading this piece. for instance, you are choosing not to do something else. You probably find pleasure in getting this kind of information and it outweighs what else you could be doing this moment, like preparing for the work week ahead or Netflixing on the couch.
Everything we do has an opportunity cost. It should remind us about how precious time is and that it matters what we do with it.
No. 5| The Beauty of Small
Once you differentiate yourself online, you stand out. It is the best kind of FREE marketing. So when I tell my students, all of them are members of Simplify, to niche their audience or to choose one platform (at most 2) and double down on their efforts there; or when I say: “Begin with just one lead offer,” I’m coming from a belief in the Paradox Of Small.
You see, we’ve super-sized everything so much we think big is the only model of success when small is actually really powerful as well. On the internet, the more specific your goal, the more you’ll attract a specific tribe, and the more opportunities you’ll create for yourself.
Narrow your lens to grow your reach on the Internet.
No. 6| Build A Private Island
The Web is a big place but you can create your own private island. In fact, for small business owners, the Internet is the perfect spot to build a personal monopoly. My own monopoly lies at in an interesting cross-section of content, community, and online growth marketing and I stew that into a career built on strategic communications and growing a seven-figure PR agency.
That’s my private monopoly and I’m clear on it. You don’t have to conform or copy you just have to stand out by knowing the intersectionality of all your talents, finding the sweet spot that makes you unique, and then share the hell out of it with the world. That island is your own creative, intellectual real estate.
You own it and you can charge for it.
No. 7| Baker’s Dozen And One More
The key to building a great community is to delight your tribe with generosity. In Simplify, for instance, I promise 20 unique Caribbean-inspired images each month along with other social media goodies (captions, templates, planners, tutorials, etc.) Often, I tell my team to stock the monthly Content Success Boxes with 25 -30 photos. That’s Baker’s dozen and then some.
It’s the same feeling you get checking into a hotel and having a complimentary cocktail delivered to you in the reservation line, or as in the case of yesterday, when my sister and I went to a local bakery and discovered when we went home that the owner had tucked their gourmet currant rolls in our brown paper bag as a surprise treat.
In the online world, to be successful you’ve got to delight people with generosity always. It builds community, at the very least it fosters reciprocity which means someone will pay it forward.
” As I mentioned if you are building an online business you have to be fearless and focused. Some of these beliefs have helped me to be just that but they also have made me more self reflective, a necessary ingredient for someone who lies on a couch for 12 hours straight with just her dreams and words.”