Welcome to...
The Content Residency
with Judette @ The Commons
The Content Residency is a full day at The Commons to help you learn to share better stories from your experience and ideas; build a look for your brand that people recognise as yours, and create the content you keep saying you’ll make.
TT $ 2000 per person NOW or by
October 15
TT $2500 after October 15th.
The Commons, Santa Cruz
Limited to 14 business owners per day
No. Your Brilliance Doesn’t Always Speak For Itself.
Not knowing what to say, or being so idea-rich and time-poor that you seldom create memorable content shouldn’t be what holds you back.
These days we’re expected to keep showing up, make what we know visible, and turn years of experience into content people can recognise and remember.
The algorithm wants us to keep doing more and more and more.
But more is not a strategy. You can say no to the algorithm and yes to your own rhythm once you’ve taken the time to work out the basics:
Your voice. Your visual point of view. Your way of creating — not more content, just better content.
That’s what
The Content Residency
gives you space to work on…
The Craft of Content.
Find Your Voice.
Tell Better Stories.
90 minutes of story,
conversation and creative work with Wendell Manwarren
Through story, conversation and practical exercises, award-winning actor, producer and storyteller Wendell Manwarren will help you recognise the stories already sitting inside your life and work — the moments, observations and experiences worth sharing — and show you how to shape them into stories that hold people’s attention.
If you want to influence somebody, tell them a story.
Find Your Voice.
Tell Better Stories.
90 minutes of story,
conversation and creative work with Wendell Manwarren
Through story, conversation and practical exercises, award-winning actor, producer and storyteller Wendell Manwarren will help you recognise the stories already sitting inside your life and work — the moments, observations and experiences worth sharing — and show you how to shape them into stories that hold people’s attention.
If you want to influence somebody, tell them a story.
Make Your Voice Travel Further.
A hands-on Brand Voice + AI workshop with Judette Coward
Then I take that thinking into the business.
Using selected parts of my Brand Voice framework, we’ll connect your story and point of view then build a simple AI system around it.
You’ll learn how to give AI the context it needs to work with your voice, and turn one strong story, idea or observation into multiple pieces of content without starting from scratch every time.
Give Your
Brand A Look
People Remember.
90 minutes of visual thinking and making with Jeunanne Alkins
People are forming an impression of your brand before they read a word.
In the photographs you choose. The fonts and colours you use. The way you shoot a product, crop an image, style a Reel or put a carousel together.
Jeunanne Alkins, award-winning creative director and designer, will show you how to make visual choices work together so the content you create feels like it belongs to your business and not anybody else’s.
Make Your Voice Travel Further.
A hands-on Brand Story + AI hour with Judette Coward
Then I build on the wisdom Wendell shared. Using selected parts of my Brand Story framework, we’ll connect your story and point of view then build a simple AI system around it.
You’ll learn how to give AI the context it needs to work with your voice, and turn one strong story, idea or observation into multiple pieces of content without starting from scratch every time.
Give Your
Brand A Look
People Remember.
90 minutes of visual thinking and making with Jeunanne Alkins
People are forming an impression of your brand before they read a word.
In the photographs you choose. The fonts and colours you use. The way you shoot a product, crop an image, style a Reel or put a carousel together.
Jeunanne Alkins, award-winning creative director and designer, will show you how to make visual choices work together so the content you create feels like it belongs to your business and not anybody else’s.
Ready. Set. Create.
A hands-on filming challenge around The Commons
You came here to work on your content. It’s time to make some.
Before filming begins, photographer Kerwyn Chambers will share practical lessons on getting better footage from your phone.
Then you’ll pair up with another Residency participant for a filming challenge around The Commons. It’s time to shoot your best shots.
Our videographer will be on hand as you work, while a professional photographer captures the behind-the-scenes of the day.
Reserve your day
TT$ 2,000 per person now
Book your seat by October 15 and SAVE TT$500
Limited to 14 business owners per day
The Commons Feels Like Home
The Commons is an intimate learning and social hub for women building businesses to meet, exchange ideas, build community and have fun— with the food, garden and bungalow setting woven into the day.
The Content Residency comes from a simple belief: building a business you love shouldn’t feel lonely just rewarding.
The Commons Feels Like Home
The Commons is an intimate learning and social hub for women building businesses to meet, exchange ideas, build community and have fun— with the food, garden and bungalow setting woven into the day.
The Content Residency comes from a simple belief: building a business you love shouldn’t feel lonely just rewarding.
The Content Residency Menu
Served family style on both Residency days.
When You Arrive
Warm Scones
Cream + Jam
Mini Chocolate Pastries
Fresh coffee, tea, hot chocolate + water
Around The Table
Roasted Beet, Orange & Feta Salad
Roasted beets, fresh orange, feta, local greens,
toasted pumpkin seeds + citrus vinaigrette
Chadon Beni–Lime Chicken Croissants
Chadon beni + lime chicken,
roasted sweet peppers + local greens
or
Roasted Pepper & Hummus Croissants
Hummus, roasted sweet peppers,
cucumber, fresh herbs + local greens
Platters passed around the table.
Help yourself.
Chocolate + Raisin Chunky Cookie
Served with spoonfuls of vanilla Italian pana cotta
Ginger-Lime Spritz
Fresh lime + ginger topped with
sparkling water and served over ice
Later
Charcuterie Board + Wine
You didn't start a business to spend all your creative hours chasing the algorithm because the foundation of your content is NOT intact.
Let's change that.
Don’t do more. Create Better.
Your Day
At The Residency
A full day to reframe + rethink the way you create and connect — with expert guidance, practical tools and the space to bring your brand story to life.
Morning
8:30
Arrive + Breakfast
Coffee, breakfast bites and time to settle in.
9:15
Find Your Voice. Tell Better Stories.
With Wendell Manwarren A 90-minute session on story, POV and what makes your voice worth hearing.
10:45
Coffee + Reset
A short break to refuel and connect.
11:00
Make Your Voice Travel Further.
With Judette Coward . A 90-minute session to reframe your brand story and then use AI to amplify it.
Afternoon
12:20
Lunch Around The Table
Good food, great conversation and time to connect.
1:20
Give Your Brand A Look People Remember.
With Jeunanne Alkins A practical session on visual storytelling using intentional design principles that will help you stand out.
3:00
Reset + Get Ready To Create
A short reset before we get behind the camera.
3:15
Ready. Set. Create.
Phone-filming lesson + hands-on filming challenge around The Commons.
5:00
A Glass + A Goodbye
A glass of wine and nibbles as we regroup and say good-bye.
Choose Your Residency Day
TT$2,000 PER PERSON NOW
Book your seat by October 15 and SAVE TT$500
Registration returns to TT$2,500 on October 16.
The Commons, Santa Cruz
Limited to 14 business owners per day
What Women Said
After The Last Table
Different businesses. Different stages.
A shared desire for honest conversation, fresh perspective and a little more room to breathe.
What Women Said
After The Last Table
Different businesses.
Different stages.
A shared desire for honest conversation, fresh perspective and a little more room to breathe.
Real conversations. Lasting Impact
What women Said After The Last Table
Different businesses. Different stages. A shared desire for honest conversation, fresh perspective, and a little more room to breathe
After The Content Residency You’ll Leave With
A clearer sense of your own voice and story — and an AI system built to help you use it, not replace it.
A stronger visual language for your brand, with principles you can keep applying long after the day is over.
Better instincts behind the camera, content actually made while you’re here, and a few more ideas you’ll probably want to make next.
And, because this is The Commons, you won’t have done any of it alone. You’ll have spent the day around the table with other women building businesses too — eating, talking, trying things, swapping ideas and making connections that don’t have to end when the Residency does.
Choose Your Residency Day
TT$2,000 PER PERSON NOW
Book your seat now or by October 15 and SAVE TT$500
TT$2,500 ON OCTOBER 16
The Commons, Santa Cruz
Limited to 14 business owners per day
Bonus!
Let’s Talk Extras...
because I love a dollop of Icing on top!
You still have content to create after the Residency, and I thought, why don’t we keep doing some of it together?
So for three Fridays in November, I’m opening up a few Content Club mornings for anyone from our Residency who wants to join me.
Three Fridays.
Three Content Mornings.
FREE WRITING ROOM
@ THE COMMONS
Three Fridays.
Three Content Mornings.
FREE WRITING ROOM
@ THE COMMONS
bonus Friday
November 6
11 a.m. — 2 p.m.
bonus Friday
November 13
11 a.m. — 2 p.m.
bonus Friday
November 20
11 a.m. — 2 p.m.
Write it. Edit it. Schedule it. Shoot something while you’re here. Captions, newsletters, blog posts, scripts, ideas that need thinking through.
No teaching.
No presentations.
No homework.
I'll be working on my content too.
Write it. Edit it. Schedule it. Shoot something while you’re here. Captions, newsletters, blog posts, scripts, ideas that need thinking through.
No teaching.
No presentations.
No homework.
I'll be working on my content too.
Come to one session. Come to all.
A Few Things
You Might Be Wondering
No. That would rather defeat the point.
You don’t need to arrive knowing your brand voice, having a beautiful feed or feeling brilliant on camera. The Residency is where we work on those things.
Depends what you mean by beginner.
People will come in at different levels, and that’s absolutely fine. What matters is that you have experience, ideas and something worth saying — and you want to get better at turning all of that into content that sounds, looks and feels like you.
Err, no. Will you hear from experts helping you work on the foundations of your content? Absolutely.
But there are practical sessions, lunch around the table, outdoor filming, conversation and, I suspect, loads of laughter. It’s The Commons. We’re not doing seven hours in a chair.
Less painful than you’re imagining. You’ll get a short practical lesson on filming with your phone before the challenge begins, and you’ll work with another participant rather than being abandoned in front of a camera and told to perform. The point is to get more comfortable by actually doing it.
Basic familiarity and a ChatGPT account will do just fine.
Your phone and laptop are the essentials. Before the Residency, we’ll send an email with any further details.
Please do. Most rooms get much more interesting when everyone doesn’t already know everyone.
There are only 14 people, you’ll eat together, work together and pair up during the filming challenge. You will not be left standing awkwardly beside the coffee wondering who to talk to.
If people encounter your business through Instagram, Google, your website, email, video or anything else with a screen attached to it, content is already part of your business.
Product businesses, consultants, professional services, hospitality, creatives and brick-and-mortar businesses are all welcome.
‘Life be lifing” sometimes.
Please read the cancellation and transfer terms before reserving your seat so you know exactly what your options are.
HI! I'M Judette Coward
Before I built The Commons and started hosting women at my-home-turned-community-space, I spent years as an in-demand C-suite consultant helping businesses think through organizational communications and how that connected to business strategy.
Back then I built a seven-figure agency.
Today, I work with founders and ambitios business owners on planning, digital offers, online business systems and AI.
This is the kind of space I wish existed when I first started out as an entrepreneur. It didn’t so I created it. And I called it The Commons.
The Content Residency is one of The Commons’ signature events: a few uninterrupted hours to sit with what matters, enjoy each other’s company and learn + lime in a sun-filled bungalow, tucked away in nature.
Founders over 40
I know from experience that founders over 40 need foundational learning because they already have an in-built magic: 10-30 years of expertise waiting to be tapped into and shared.
The Content Residency brings together the best experts to help you understand content from both the story driven and visual frameworks. There something even more intentional.
But you shouldn’t have to figure this part of your business out alone. The thinking gets better when smart women are in the room together.
There are only 14 seats for each day.
Once they’re filled, I’ll close registration.
Your seat is waiting.
TT$2,000 PER PERSON
Book your seat by October 15 and SAVE TT$500
TT$2,500 WHEN YOU BOOK AFTER THE 15th
The Commons, Santa Cruz
Limited to 14 business owners per day
Pick Your Day.
Secure Your Seat At
The Content Residency
TT$2,000 PER PERSON NOW
Book your seat now or by October 15 and SAVE TT$500
TT$2,500 AFTER THE 15th
The Commons, Santa Cruz
Limited to 14 business owners per day
EVENT TERMS PRIVACY POLICY
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