So You Want to Blog For Business? Make These Formulas Your Friends

Cover Photo: @findingpaola

People create blogs for very different reasons. If you’re using yours as a creative outlet, a way to record your specific points of views, which you can either 1) keep to yourself or 2) share with the world, that’s a perfectly fine goal. There are many other content creators who see their platforms very differently.  Bloggers who run their platforms as a business are serious entrepreneurs and the best among them rake in millions through affiliate links, brand partnerships, advertising, events, and marketing etc.

"Clarity, consistency, persistence and a deep understanding of your audience are essential for the continuous growth of blogging business..."

If you intend to run your blog as a business the first thing to understand is that having a clear point of view is as important as the time (hours) you will need to put into it to ensure you’re a success. 

There are the hours spent conceptualizing, writing, creating visuals, the design and SEO of the posts and then there is another set of hours you’ll have to spend analyzing data just to make sure you’re hitting your objectives.

Clarity, consistency, persistence and a deep understanding of your audience are essential for the continuous growth of your blogging business but when it comes to the brass tacks of your work, data is the ESSENTIAL secret weapon you need to win.

My eternal obsession with the two blogs we run at Forward Forty is with page views. I eat and sleep the number of views we get per blog, where those views are coming from and how they can be converted into sales.

Because we use our blogs to win the attention of brands who then hire our content marketing studio to produce their content, I am obsessed with Google Analytics; it’s the best overview of the traffic that goes to our website, the home of our life and style blog and membership blogs.

Page views are wildly critical for our success (as proof points to the brands we serve) and they should be for yours too if you run your blog as a business. That’s why I was stoked to find these formulae online for data-driven blogging success. With some quick calculations and consistent strategic work, you can gain the results you want.

Note: The following assumes you understand the purpose of your blog and create content with a specific point of view with the goal of building community.
1. Understand the metric that is important to you

Answer this:  I understand the purpose of my blog for whom I create content.  I’m going to measure success with this specific metric: __________ {metric}.

2. Calculate the baseline monthly performance for that metric.

Remember your best friend, Google Analytics?  Go back there and note the number of page views, on average, your posts received in the last quarter. Calculate the average number. This will be your new benchmark to measure your blog’s performance.

Now answer this:  How many average __________ {metric} have I received per __________ {time frame} over the last three months?

3. The power of one. Measure it

The average you calculated will now take you closer to understanding how every single post contributes to your overall goal within a set period of time.

To calculate your number, measure a good sample size (at least 10 blog posts). How many page views did each of them receive after a month of having them posted. Write it down.

Calcuale the total number from all posts in the sample and divide it by the number of posts in the sample and you’ll receive your average post contribution.

20,000 page views ÷ 10 blog posts = 2,000 page view i.e—your average post contribution.

4. Set your content goals.

Typically you want to set SMART goals for your blog so you’re not overwhelmed, particularly if you are working with a small team. Deciding to increase your growth 10x each month is achievable. This means that you’ll need to generate a 10% monthly increase in your metric.

So if you are currently getting 20,000 page views per month, 10% more means that you should plan to score at least 22,000 views. That’s your aspirational blogging goal.

Here’s a quick formula to calculate yours:

{average month contribution} × {% aspirational growth} = {new month contribution goal}.

5. Get Specific: Understand how many blog posts you’ll need to publish monthly to meet your goal.

So now that you understand what you want to achieve in terms of growth and you know how each blog post contributes to goal

The rest is simple: add up how many blog posts you need to add to your content calendar for next month to slay your goal. Here’s your formula for that:

New month content goal ÷ average post contribution = # of posts needed to reach your goal.

That’s it. It may sound like a lot but it’s not. When I first saw the formulas online I began applying them and it has helped my team and I to remain focused on our goal. With Forward Forty Digital about to launch soon, numbers are ever more important. I recommend building your blogging muscle slowly, while understanding who your tribe of dedicated followers are. Don’t forget to have your objectives and know what you intend to measure from the very start. These points will help you stay on your path.

Header Image: Finding Paola; Formulas Descriptions: Chloe Digital Blog

Thanks for reading! 🙂

If you enjoyed this article, say hello on

Instagram
Instagram

Share this:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Judette Coward

Judette Coward

xo xo xo Judette
Sharp Mind. Big Heart.
Heart-to-heart, I help female entrepreneurs like you create profitable content to grow your ideas, audience & small business, and feel free to have a life you love.

Free Coaching? I'd Love It.
Judette Coward

Judette Coward

xo xo xo Judette
Sharp Mind. Big Heart.
Heart-to-heart, I help female entrepreneurs like you create profitable content to grow your ideas, audience & small business, and feel free to have a life you love.

Free Coaching? I'd Love It.

Recent Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Brilliant Move

Enter your name and email address to get this free video download, How to Live Your Life Without Apology.

Bravo!

Access to your free video How To Live Life On Your Own Terms is already in your Inbox along with your welcome email. If for some reason you can’t access the video, email us at info@forwardforty.com and we’ll take care of you within 24 hours

Much Joy,

Judette

P.S. Have you seen our inspiring social media feeds? Here’s where you can find Forward Forty.

Facebook . Instagram . Pinterest . Blog