Here are two December Downloads to get you started.
Planning your content calendar is tough enough for the first three quarters of the year, but as the holiday approaches things can get more intense. For some #bossbabes, the months between October right up until Christmas represents over 50% of annual sales, for others, the percentage is much more. How do you plan content for the holidays?
Let’s get started with the understanding about the timing of your planning.
When to start?
I recommend planning your holiday content strategy 12 months before the holidays. Say What??!! I know that sounds really far fetched but think about it; there is really no better time to rationalise the kind of content that will have the most impact with your audience than directly after the season’s end. The period between Boxing Day and New Year’s Day is often best.
Not only can you scan the feeds you love for inspiration (they will be filled with all kinds of relevant seasonal content) but the quiet days after Christmas allow for reflection, the essence of what content planning is all about.
Now the process does not have to be intense, it’s the holidays after all, but you can scribble notes, story ideas and relevant sites in the June section of your Planner. That way you’re sure to remember and begin your execution strategy by August. Yes, that early!
There’s nothing wrong with getting the holiday conversation going early. Start hinting at it through your captions, graphic cards, even your video shorts.
“Ok, but what should you do now?
I’ve got you. In your December freebie, I’ve included a free template to help with your holiday social media planning. It’s a tool that was created for our 2018 system we published to help you create content that connects as well as plan your distribution more effectively.
You can get the new Social Media planner here. For this coming week only, you can purchase it at 20% off along with a bunch of freebies that you can also find here. It’s a perfect holiday gift and our Planners now come wrapped for immediate placement under the tree.
Enjoy your freebies! See them below.