Planning your content calendar is tough enough during the year, but as the holiday approaches things can get more intense. For some #bossbabes, the months between October right up until Christmas represents over 50% of annual sales, for others, the percentage is much more. How do you plan content for the holidays?
Let’s get started with the understanding about the timing of your planning.
When to start?
I recommend planning your holiday content strategy 12 months before the holidays.
Say What??!!
I know that sounds really far fetched but think about it; there is really no better time to rationalise the kind of content that will have the most impact with your audience than directly after the season’s end. The period between Boxing Day and New Year’s Day is often best.
Not only can you scan the feeds you love for inspiration (they will be filled with all kinds of relevant seasonal content) but the quiet days after Christmas allow for reflection, the essence of what content planning is all about.
Now the process does not have to be intense, it’s the holidays after all, but you can scribble notes, story ideas and relevant sites in the early sections of your Social Media Planner. That way you’re sure to remember and begin your execution strategy by mid-year Yes, that soon!
There’s nothing wrong with getting the holiday conversation going early. Start hinting at it by thinking about what you’ll be selling and how you can align your captions, graphic cards, stories, images and even your videos with your key sales objectives. Remember, as I keep preaching, connections matter first, then the sale.
“Ok, but what should you do now?
I’ve got you. In your December freebie, I’ve included a free monthly Calendar to help with your holiday social media planning. It’s a pull out from our Social Media Planner, a fantastic book to help you feel less overwhelemd by Social Media. You can review it and purchase it here.
For this coming week until November 30th, you can purchase it at 10% off. It’s a perfect holiday gift and our Planners now come wrapped for immediate placement under the tree.
Enjoy your freebie! Grab Your Calendar Below And To End Your Social Media Overwhelm Watch The Video Here.
