Keeping things simple is the way you can win at marketing. When you’re just starting out, doing a ton of courses, absorbing everything, and listening to every expert can make you want to chase every single, sparkly, penny.
This is often to the detriment of being consistent with building out one simple offer or one ecosystem that drives the sales.
So what I really need you to do is to keep things simple. Create one offer and solve a significant pain point by making sure your solutions have proven results. Build one ecosystem that leads to your offer. Make sure it is automated. Work on these core things and that will be half of your online marketing strategy is completed.
Well, not half, but you know what I mean
N0. 3 | Show Off Your Expertise
With online marketing, nothing will stop your potential customers in their tracks than you just showing up and talking about who you are, what you’ve accomplished, and how you can help.
Don’t ever stop talking about these things. Talk about your team, talk about your experience, results, your WHY! Don’t stop talking, sharing, and showing. And then do it again and again.
NO. 4 | Ask Why Not
I recently bought close to a $3000 course from Facebook ads expert Lorrell Lane. It’s fantastic, by the way.
Anyway, one of the things her salesperson asked me was ” How do you feel about spending so much money on Facebook ads and not scaling the way you should?”
BOOM. That question right there was asking me to consider if I’d rather spend money on ads or money on ads and get massive results and sales. That’s a no-brainer. Clearly, I want sales. We all do.
Here’s the lesson.
With online marketing, you have to frame your offer as something your people will miss out on if they don’t purchase it. Describe a missed opportunity. Language matters.
I want to share another example from one of the best email marketers I know, Chase Dimond. He was booking a flight and after saying “no” to about 500 upsells, there was one that got to him. It said:
“Would you like to add trip insurance?”
Option 1: Yes, I’ll add trip insurance for only $19.99.
Option 2: No, I choose not to spend $19.99 to protect my $350 trip.
Which would you choose? If you said 2, then go look at your offer and frame it up in a similar way. Actually, even if you said No. 1, go do it anyway.
N0. 5 | Add Social Proof
On your offer page, you can show people buying your product in real-time. There are many apps for this. Typically they present themselves as a pop-up saying person X from country Y bought your product 10 minutes or 5 days ago. That’s social proof.
But don’t stick on collecting a bunch of relatable and convincing testimonials. Keep updating them too and make sure they are relevant to the specific offer.
Showcasing social proof allows you to provide scenarios where your product/service has produced amazing results.
N0. 6 | Build A Story Bank
Make sure your story bank has different narratives from which you can pull out to talk about your product/ services and the impact they have on people who have already bought them and gotten results.
Those results can be tiny or big because your audience comprises both groups of people and each will want a different story that speaks to the success they hope to achieve.
I have a HUGE tp for you.
Never talk about features and if you do, make sure you are closely aligned to the BENEFITS of what you’re selling.
These kinds of Stories (benefits) allow you to connect more quickly + motivate all those folks waiting in the wings to take the desired action.
Sell stories, not product
N0. 7 |Remembers That The Law Of Reciprocity Works
Don’t knock a freebie/giveaway or the offer of a significant discount as hooks. I do this for two reasons, my potential customers get to test drive the quality of my product and service and the loyalty begins from there.
Also, it fosters reciprocity with a boomerang effect.
N0. 8 | Play Off Your Buyer’s FOMO
Don’t forget to play on scarcity and convey time-limited and limited quantities. This is important because timeframes set things up in a way that allows the people you’re selling to know they should take up your offer NOW.
Just remember to be 100% authentic so when the door close keep them so or you will lose credibility over time.
Alright, I hope you learned a thing or 8 about all that you can be doing to sell online. Now, I need to hear from you. What is the one thing you can start today or this week from all the tips I’ve shared?
I’d love to hear below!
Now you know a little bit more about marketing online, make sure to check this post about setting up content systems and why they matter more than doing daily social media posts —especially as a female entrepreneur—who wants to put profit on repeat so you can live life fully and joyfully.
Until next time, remember to set up sustainable systems for planning, posting, and profiting.
Photo: via Simplify.