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Why do people, and customers buy from you? Do you know the answer? I mean, could you respond to my question from the top of your head without blinking an…
The Beginning
When I started Forward Forty it had been years since I had been in front of a camera working alongside a talented production crew. But the very first taping for this series forced me to think about dreams, the big ones and the tiny ones.
Earlier in the year, ever since a friend in Boston sent me a New York Times article on content marketing, I have been wondering about the kind of stories I could tell that would matter. Yes, I knew I wanted to do something about and for women but I wasn’t clear about what shape it would take, or even what I wanted to say, that is, until my morning run last September with my friend, Sheena Thorpe.
And So It Began
Forward Forty is a lifestyle series, social media brand studio, -tailored for a social media age-celebrating the lives of women over forty everywhere. These women, myself included, have incredible beliefs. Visions. Ideas. Dreams of what we want to see around the corner of our lives. And though some of us may be mothers, wives, divorcees, single, poor in money and sometimes even poorer in confidence, the idea behind Forward Forty is to show that dreams and their fulfillment are not just for the young. Forward Forty documents my own story and that of women I admire.
My whole life has been one of risk and pursuit of the things that seemed out of reach and I’ve realised that at every step it was easy to be consumed with more fear than faith.
It happened in my twenties before WTF became a hashtag, when I quit a perfectly fine job and started my own business, without much of anything except drive. It happened in my thirties when I met and married a man who spoke no English and from whom I am now divorced but enjoy the most rich and rewarding friendship. It happened when I took out my entire savings and bought an apartment in New York City and later turned it into an investment property. And it is happening again with this blog and a decision to make this a focus going forward.
I thought about dreams those fulfilled and those that never might be. I thought about the passage of time and how beautiful the morning sunrise is at 5:00 am and that everyday we get up, we get an opportunity to make a choice. That at 40 plus, it is never too late to choose optimism, to decide to do something that your heart longs for, to choose excellence and take a risk.
The best thing, I’ve realised is that it only takes a moment, (maybe after months of thinking) just one second — to say yes.
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