How Natalie Travels The W...
Travel
When my longtime friend, Natalie Suite, first moved to Peru about 4 years ago, we began chatting about writing a series of travel stories for this blog. At the time,…
The Beginning
When I started Forward Forty it had been years since I had been in front of a camera working alongside a talented production crew. But the very first taping for this series forced me to think about dreams, the big ones and the tiny ones.
Earlier in the year, ever since a friend in Boston sent me a New York Times article on content marketing, I have been wondering about the kind of stories I could tell that would matter. Yes, I knew I wanted to do something about and for women but I wasn’t clear about what shape it would take, or even what I wanted to say, that is, until my morning run last September with my friend, Sheena Thorpe.
And So It Began
Forward Forty is a lifestyle series, social media brand studio, -tailored for a social media age-celebrating the lives of women over forty everywhere. These women, myself included, have incredible beliefs. Visions. Ideas. Dreams of what we want to see around the corner of our lives. And though some of us may be mothers, wives, divorcees, single, poor in money and sometimes even poorer in confidence, the idea behind Forward Forty is to show that dreams and their fulfillment are not just for the young. Forward Forty documents my own story and that of women I admire.
My whole life has been one of risk and pursuit of the things that seemed out of reach and I’ve realised that at every step it was easy to be consumed with more fear than faith.
It happened in my twenties before WTF became a hashtag, when I quit a perfectly fine job and started my own business, without much of anything except drive. It happened in my thirties when I met and married a man who spoke no English and from whom I am now divorced but enjoy the most rich and rewarding friendship. It happened when I took out my entire savings and bought an apartment in New York City and later turned it into an investment property. And it is happening again with this blog and a decision to make this a focus going forward.
I thought about dreams those fulfilled and those that never might be. I thought about the passage of time and how beautiful the morning sunrise is at 5:00 am and that everyday we get up, we get an opportunity to make a choice. That at 40 plus, it is never too late to choose optimism, to decide to do something that your heart longs for, to choose excellence and take a risk.
The best thing, I’ve realised is that it only takes a moment, (maybe after months of thinking) just one second — to say yes.
MORE PLACES TO FIND FORWARD FORTY
Planning your content calendar is tough enough during the year, but as the holiday approaches things can get more intense. For some #bossbabes, the months between October right up until Christmas represents over 50% of annual sales, for others, the percentage is much more. How do you plan content for the holidays?
Let’s get started with the understanding about the timing of your planning.
When to start?I recommend planning your holiday content strategy 12 months before the holidays.Say What??!!I know that sounds really far fetched but think about it; there is really no better time to rationalise the kind of content that will have the most impact with your audience than directly after the season’s end. The period between Boxing Day and New Year’s Day is often best.Not only can you scan the feeds you love for inspiration (they will be filled with all kinds of relevant seasonal content) but the quiet days after Christmas allow for reflection, the essence of what content planning is all about.Now the process does not have to be intense, it’s the holidays after all, but you can scribble notes, story ideas and relevant sites in the early sections of your Social Media Planner. That way you’re sure to remember and begin your execution strategy by mid-year Yes, that soon!There’s nothing wrong with getting the holiday conversation going early. Start hinting at it by thinking about what you’ll be selling and how you can align your captions, graphic cards, stories, images and even your videos with your key sales objectives. Remember, as I keep preaching, connections matter first, then the sale.“Ok, but what should you do now?I’ve got you. In your December freebie, I’ve included a free monthly Calendar to help with your holiday social media planning. It’s a pull out from our Social Media Planner, a fantastic book to help you feel less overwhelemd by Social Media. You can review it and purchase it here.For this coming week until November 30th, you can purchase it at 10% off. It’s a perfect holiday gift and our Planners now come wrapped for immediate placement under the tree.Enjoy your freebie! Grab Your Calendar Below And To End Your Social Media Overwhelm Watch The Video Here.
Your FREE December Social Media Calendar & Holiday Content Guide
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