{"id":20861,"date":"2025-06-03T03:16:17","date_gmt":"2025-06-03T07:16:17","guid":{"rendered":"https:\/\/forwardforty.com\/lms\/?p=20861"},"modified":"2025-06-23T23:13:04","modified_gmt":"2025-06-24T03:13:04","slug":"the-importance-of-ai-in-content-marketing-2","status":"publish","type":"post","link":"https:\/\/forwardforty.com\/lms\/the-importance-of-ai-in-content-marketing-2\/","title":{"rendered":"The Importance of AI in Content Marketing"},"content":{"rendered":"\t\t
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Seth Godin said something once that stopped me in my tracks.<\/strong><\/p>

“The only marketing left,” he said, ” is content marketing.”<\/em><\/p>

At first, I nodded. Yep, that makes sense. But then, the more I sat with it, the deeper it sank in.<\/p>

Content marketing isn\u2019t new. It\u2019s storytelling. It\u2019s persuasion. It\u2019s relationship-building, rebranded for the digital age.<\/p>

But here\u2019s what is<\/em> new: the way we use<\/em> content marketing\u2014on social media, in with digital offers and, in the very way we sell.<\/p>

These days, we don\u2019t just post pretty pictures. We package up our knowledge, our expertise, our personalities\u2014and we sell everything<\/em> with it.<\/p>

Beauty. Travel. Affiliate links. Digital offers.<\/p>

And that\u2019s why so many solopreneurs, content creators, and influencers aren\u2019t just making noise online. They\u2019re making money.<\/em><\/p>

But here\u2019s what no one tells you:<\/p>

\ud83d\udea8 The ones who sustain<\/em> success? The ones who make it look effortless? They aren\u2019t just showing up and winging it every day.<\/p>

They have systems, support, automation, tools.<\/em><\/p>

Because without systems, that polished, glossy online presence? It\u2019s a house of cards.<\/p>

It\u2019s the equivalent of a swan gliding across the water\u2014graceful on the surface, paddling like mad underneath just to stay afloat.<\/p>

And that? That\u2019s where AI in content marketing comes in. To makes things smooth.<\/p>

Today, I want to talk about three ways I use AI to make my content work smarter, not harder and share key some secrets into how others do it too.<\/p>

Let\u2019s start with my favourite: writing.<\/p>

No. 1| \u00a0AI In Content Writing\u00a0<\/strong><\/h2>

Writing is one of the most important areas of content marketing.<\/p>

I always say this:<\/p>

\ud83d\udcf8 A great photo will make someone stop scrolling.
\u270d\ud83c\udffd But your\u00a0words<\/em>\u00a0 is what will make people stay.<\/em><\/p>

Words build trust. Words create connection. Words will\u00a0 make someone feel like you\u2019re speaking directly to them<\/em>.<\/p>

That\u2019s why, if content marketing is the engine of online business, then writing is the fuel.<\/p>

\u00a0This is where AI makes the entire process better and dare I say, flips the script.<\/p>

Take this blog post you\u2019re reading right now.<\/p>

2 years ago, I would have spent\u00a0 3\u00a0full<\/em> days\u2014minimum\u2014ideating, researching, writing, and editing.<\/p>

And that was on a good<\/strong> week. Now? I\u2019m down to 5\u20138 hours.<\/p>

But let me be clear: AI isn\u2019t writing my content for me.<\/strong><\/p>

I\u2019m the daughter of a journalist. I grew up in a house where my dad made me and my sisters learn ten new words a day (yes, really<\/em>).\u00a0<\/p>

Writing is my thing but\u00a0 AI is my secret weapon.<\/p>

Before I even start a post, I use AI as a brainstorming partner. I ask it for angles I might not have thought of. I have full-on conversations<\/em> with it using the voice feature. I let it challenge me. I challenge it.\u00a0<\/p>

And let me tell you, for my fellow overthinkers (you know who you are<\/em>),\u00a0 brainstorming with AI is a game changer.<\/p>

Because when you\u2019re someone who can sit in the ideation phase for hours (or, um, days<\/em>), AI gets you unstuck.<\/em><\/p>

For instance one of my blogs posts can begin with just an idea, a word, an article I read in a magazine, or a fresh way of seeing the world or a problem.<\/p>

If I’m stuck and I need to flesh things out I’ll\u00a0 use AI to handle the parts I don\u2019t love\u2014the frameworks for the ideation.\u00a0<\/p>

I’ll also use AI during the editing process and to set up\u00a0 the SEO structure.<\/p>

That way, I can focus on what lights me up<\/em> about writing:<\/p>

\ud83d\udce2 Telling the story<\/strong>
\ud83d\udd8a\ufe0f Connecting with my audience<\/strong>
\ud83c\udfaf Making an impact<\/strong><\/p>

My goal is to allow AI can take the boring<\/em> parts off my plate so I can spend more time doing the parts I love.\u00a0<\/p>

\u00a0I consider that\u00a0\u00a0the<\/em> definition of working smarter, not harder.\u00a0<\/p>

\u00a0<\/h2>

No. 2| \u00a0AI In Content Marketing – SEO<\/strong><\/h2>

Ok, let’s\u00a0 stick \u00a0a pin and remain in the area of blogging for a second.<\/p>

I know, I know\u2014SEO isn\u2019t the sexiest topic in content marketing. (I see you, eye-rollers.<\/em>) But here\u2019s the thing: it matters because it brings the crowds to your yard. ***cue Kelis with that\u00a0<\/b>milkshake song<\/b><\/a>***<\/b><\/p>

Now\u00a0 “search engine optimisation” may make you want to fake an emergency and leave the chat, trust me\u2014I get it.<\/p>

Because back in the day SEO may have felt like throwing spaghetti at a wall and hoping you could\u00a0 get beyond Yoast going green.<\/i><\/p>

I’ve spent a lot of my time hunting for the right<\/em> keywords and deep-diving trending topics, hoping I was on the right track.<\/p>

And don’t get me started on the tweaking, adjusting, optimising\u2014without knowing if any of it would actually work.<\/em><\/p>

If you\u2019ve ever felt like SEO is a black hole where your energy goes to die, *same, sis, same.*<\/em><\/p>

But then AI stepped in\u2014and suddenly, I wasn\u2019t blindly swinging at a pi\u00f1ata anymore. Now?<\/p>

\ud83d\udca1 AI tools hand me the best keywords for my blog posts.
\ud83d\udca1 They analyze trending topics in my<\/em> niche.
\ud83d\udca1 I can plug a prompt into ChatGPT and get optimised slugs, meta descriptions, and headlines\u2014without breaking a sweat.<\/p>

If you\u2019ve ever spent hours<\/em> trying to make your content search-engine friendly, the right AI prompt\u00a0 is the chef\u2019s kiss<\/em> of time-saving magic.<\/p>

\ud83d\ude80 What used to take\u00a0\u00a0hours can now<\/em>\u00a0takes 15 minutes.<\/strong><\/p>

Because here\u2019s my No1. rule when it comes to SEO:<\/p>

\ud83d\udcdd Your content shouldn\u2019t just exist. It should be found, read, and acted on.\u00a0<\/strong>And let\u2019s be real\u2014we don’t blog just because we want eyeballs on our words.<\/i><\/p>

It’s not for vanity metrics or for an extra pat on the back. As biz owners, we also blog\u00a0 to add an additional revenue source to our online business.\u00a0\u00a0<\/p>

It’s ok be be up front about using our talents, knowledge and creativity to add value and earn $$$.<\/p>

Because when your content ranks?\ud83d\udcb0 Your business wins <\/strong>and\u00a0if AI makes streamlines the process, then yeah, we should all be in.\u00a0<\/p>

No. 3 | How I Use AI When Creating Digital Offers<\/strong><\/h2>

AI isn\u2019t just a tool for content marketing. It\u2019s a scaling tool for digital offers.<\/p>

And listen, I\u2019ve been in this space long enough to know that having an offer isn\u2019t enough.<\/p>

The online world is crowded. Everyone and their cousin has a course, a membership, or a digital product.<\/p>

The difference between something that sits on a digital shelf collecting dust\u2014and something that sells?<\/p>

Strategy. Positioning. A system that works.<\/p>

That\u2019s where AI comes in.<\/p>

How I Use AI to Create Digital Offers That Sell<\/strong><\/h3>

Every single piece of an offer\u2014from the messaging to the sales page to the follow-up email sequence\u2014needs to be intentional.<\/p>

I don\u2019t just write a couple of sales emails and hope for the best. I use AI as a conversion tool.<\/strong><\/p>

For the past few\u00a0 years, I\u2019ve leveraged AI to help me:<\/p>