Do you have a sweet sixteen love story? I do. Actually, mine is about the first time I fell in love. I met my first boyfriend at a neighbourhood Catholic church, of all places. He was an acolyte. I attended mass every Saturday afternoon for reasons that had little to do with the Holy Spirit and a lot more to do with the 16-year-old boy who stood with a chalice next to the priest.
I noticed him. He noticed me. One Saturday after mas he came over to say hi. Not long after our 2 hour conversation, we became boyfriend and girlfriend. For years, he was someone I deeply cared about.
That’s my story. How about yours?
Like me, you probably have a story to share about love (particularly close to Valentine’s Day.) Yours could be one of teenage love or it could even be one of loss. Not everyone recollects or even celebrates the same. Alternatively, you can have a completely corny story about Valentine’s Day, a conversation starter that is funny and crazy and cool.
The stories you share and fold your followers into on social media into are important. Here’s why.
Use Stories To Connect and Celebrate Love
You should use special celebratory days like Valentine’s to really connect with your customers. It is anecdotes, like the one that I shared at the top, that will humanize your brand, build a deep moment of connection with your followers and cause them (all of them are potential customers) to pay attention.
Now I know what you’re thinking. “How, Judette, how? Stories are all well and good but I’m a realtor. I sell houses, how do I use Valentine’s Day to get more of my homes sold or rented?”
Replace realtor with your own title in your own industry, and believe me I get your angst.
Ok, so listen up, my lovely. Storytelling during Valentine’s Week doesn’t have to be all about sales (although in an indirect way it will be, trust me) and everything to do with sharing a common coin of communion with your audience.
Stories are relatable; they create a shared bond with your followers. It will help you sell your goods and services because you’re building trust through engagement. Don’t for a second think you have to be in the restaurant, flower, jewelry, or the perfume business to talk about Valentine’s Day, something the whole world will be tweeting about during this week.
I’m not asking you to be overly sentimental if that is not our vibe. You just have to show up before and on Valentine’s Day and spark relatable conversations.
7 Ways To Talk About Love On Valentines Day As a Small Biz Owner
In Celebration Marketing the material you tap into has to be authentic. There are so many ways you can talk about love on Valentine’s Day and connect it to your life and business.
Share stories about Valentines Day what it means to you. It does not have to overly sentimental but it must be authentic.
Showcase how you celebrate Valentine's, or how you don't celebrate Valentine's in hopes that your audience will feel connected to it.
Recall a favourite Valentine's memory with a call to action, asking your audience to share theirs.
Show off your product or service with Valentine's related words, with the call to action of purchasing before the end of the month or purchasing before Valentine's.
Talk about staying in because of the pandemic and asking your followers what their plans are
Share your beauty products and talk about treating yourself to a night in
Reveal a behind-the-scenes moment in your business showcasing how you do what you do in a love story fashion with the call to action, asking your audience for their questions.
FREE PHOTOS FOR YOU TO USE ON VALENTINES’
Do you see how your stories can be leveraged? They can be connected to your business, a personal memory; they can have clear calls to action that will get a response once your ideal audience is warm to your content.
So, my friend there you have it. In your Simplify Content Box, (members only) you will find plenty of captions that you can tailor, customise and retrofit for the day of love.
So what about photos? The other half of creating content is getting the right photos You know the ones with hints of red that hint at romance or just plain beauty. Ok, I’ve got you.
There you have it. I hope this helps you gain inspiration for how you can use Valentine’s Day to market your business on social media.
The most important thing is to ‘love up’ your audience, the folks who follow you are the most precious asset you have online.
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