I met JillanAimable, the founder of Shoeaholics, earlier this year when we were both speakers at a social media conference. After delivering my talk on ‘Self Promotion In A Social Age’ and doing all the presenters’ promotional shots, I got a chance to have a brief, meaningful conversation with Jillan. I knew in that moment I wanted to know more about her journey and also introduce you to the face behind the populare, Trinidad based, Shoeaholics brand.
Jillan is hilarious, matter-of-fact about her success and fierce in her belief that her brand’s growth comes simply from a place of service and the need to bring change to underserved communities (yes, I’ve learned it is possible to do that with shoes).
This conversation is heartfelt and full of deep reflection, did I mention, this mom of two is also very funny? Read on to see why I have so much respect and admiration for Jillan, the CEO of a fast rising retail empire who once could not afford the shoes she saw in the store windows.