

Stories matter but they are also complicated to tell.
We get to partake from a common coin of communion.
When Bailey’s asked us at Forward Forty Digital to produce a series of short stories for Mother’s Day, we knew we wanted the words and the emotions of the stories to direct the narrative. My proposal suggested no fancy sets, “let the stories carry the joy and tension points of the relationships”, I wrote. Of course, since this was branded content we had to find clever ways to introduce the product without being obtrusive.

We shot 7 short stories over one day and some of what we captured was tearful, others were matter- of -fact; all were deeply personal and valid. When you watch these videos, we hope you feel the same way about stories as the wonderful Ira Glass describes it: that narratives are the backdoors into a very deep place inside of us, and they can help us feel less alone.
Here are seven stories about mothering,
Happy Mother's Day To All
1) Priya and Maria
2) Antonio
3) Kathryn and Karen
4) Jehan
5) Sophie and Daniel
6) Wyatt
7) Christine, Asha and Ayana
Thanks for reading! 🙂
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2 Comments. Leave new
Thanks for sharing. This was beautiful!
Gosh we thought so too. So beautiful and inspiring for us to produce