If I had to give you a single piece of advice about an unhealthy online habit that’s impacting your personal brand it would be this: Stop lurking. I mean, really, stop!
Stop stalking your ex online, stop looking at your “competitor” green with envy, stop wishing you could do more if only…
Reality sucks but the fact is your ex has moved on, your ‘competitor’ doesn’t even know who you are, and for sure you can start where you are with what you have!
Let me REPEAT that!
You can start where you are with what you have. PERIOD.
FACT: I have created content that went nowhere across the Internet and suffered from creative blocks that made me question what the heck I was doing.
I have also won substantive contracts, built a global team of 5, and closed deals because of the content I have created. Also because I am CONSISTENT.
Take ACTION To Stop Your Unhealthy Online Habit!
Put your focus on creating not lurking. I PROMISE that once you become the tweeter and not just the retweeter, once you stop Gram scrolling for hours on end, your mind will generate exciting and fresh ideas that you can share both in long and short-form across the Internet.
The fact is YOU have an audience out there who wants to hear what you have to say and the only way to find them is through the content you create.
Content which by the way surges through the Internet 24/7 for FREE.
Listen, there is no personal brand growth if you’re invisible, if you stick to the sidelines. There is no action in fear.
Steps To Stop Your Unhealthy Online Habit
So stop lurking. Start creating. Here’s how you do it.
Create weekly content from a place of abundance even when you feel a lack (the practice of gratitude will help you find that space)
Commit to the work even as you embrace imperfection
Write small nuggets of ideas until those become bigger and bigger
Figure out your audience
Hit the publish button week after week after week
There is joy in leaping across a chasm of self-doubt, putting an end to your unhealthy habit to become the content creator you know you can be. One that’s authentic to who you are and what you do. Oh yeah! But first, you have to stop lurking!