The first ime I went Live, I was a young reporter working at a local TV station interviewing the contestants of the Miss Universe Show. During each broadcast I remember the fear, the anxiety, the adrenalin rush and the flurry of activity by the technical crew; and each time, just before the 3, 2, 1 countdown, I’d go crazy asking myself: What If?
What if I flubbed my lines? What if my makeup didn’t hold up under the lights? What if the people watching the show thought the gig should have gone to somone with more experience? Let me tell you, the fear was real but so too was the joy the team and I felt each time we nailed it.
Today going “Live” is a totally different feeling and it’s pretty amazing to see how technology has changed everything. Now, you don’t need a flurry of activity around you, heck you don’t even need a cameraperson or a formal set! Facebook Live does it all. The platform’s video streaming feature allows you to broadcast a live video out to your tribe through your company page or your personal profile using a webcam and the simplest of setup. Really, it does not get better than that!