And it was set to become the single most important strategy in content marketing. That hasn’t waned over the last couple of years, In fact, all social media platforms have optimised for content, prioritising video way above all other forms of digital storytelling.
Facebook, for instance, once way behind YouTube in its acceptance and promotion of video, is now getting more daily minutes watched than YouTube. Its algorithm has placed a gigantic amount of weight on videos, otherwise known as “reach.” When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community, fans, and customers both existing and potential
LinkedIn rolled out video capabilities, starting with a few influencers and expanded out from there. Instagram’s and Snapchat’s video views are insane and number in the billions. In their feeds, videos are 60 seconds long and in Stories they only last for 15 seconds before they disappear within the 24 hour window, leaving you anxious to create more. Twitter, made so much more relevant again in tis Trumpian era also has taken listening and one-to-one branding to a whole new level using video.
Platforms aside there are so many reasons why you should be getting behind the camera, learning all the video capabilities of your smartphone, or as in our case, making a huge investment in equipment that allows for the production of high-quality images.
Video content will increase conversion rates in your sales.
It will connect you in a much more personal way with your audience.
It’s proven to be the number 1 way to capture the attention of the audience you’re going after for your small business, brand, or company.
You can put your thought leadership display or give your fans on an insider’s view of the internal working of your business.
Your brand will instantly feel more relevant