Video Is Queen And You Can Get Better At Making It

If a picture speaks a1000 words, can you imagine what video does? That’s why I’m always touting video as a means for you to connect your business to your audience, customers and the folks who love your brand.
Two years ago, when I started Forward Forty I thought only in terms of video. Yes, we were a blog (at the time) and yes words mattered, so too did the visuals/photos we would use to tell our stories, but the writing at that time was already pasted on the wall.
And it was set to become the single most important strategy in content marketing. That hasn’t waned over the last couple of years, In fact, all social media platforms have optimised for content, prioritising video way above all other forms of digital storytelling.
Facebook, for instance, once way behind YouTube in its acceptance and promotion of video, is now getting more daily minutes watched than YouTube. Its algorithm has placed a gigantic amount of weight on videos, otherwise known as “reach.” When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community, fans, and customers both existing and potential
LinkedIn rolled out video capabilities, starting with a few influencers and expanded out from there. Instagram’s and Snapchat’s video views are insane and number in the billions. In their feeds, videos are 60 seconds long and in Stories they only  last for 15 seconds before they disappear within the 24 hour window, leaving you anxious to create more. Twitter, made so much more relevant again in tis Trumpian era also has taken listening and one-to-one branding to a whole new level using video.
Platforms aside there are so many reasons why you should be getting behind the camera, learning all the video capabilities of your smartphone, or as in our case, making a huge investment in equipment that allows for the production of high-quality images.
For starters:
  • Video content will increase conversion rates in your sales.
  • It will connect you in a much more personal way with your audience.
  • It’s proven to be the number 1 way to capture the attention of the audience you’re going after for your small business, brand, or company.
  • You can put your thought leadership display or give your fans on an insider’s view of the internal working of your business.
  • Your brand will instantly feel more relevant
Still, the last thing I want you to do is to create videos for video sake. Quality also matters. Your content is paramount and so is your confidence in front the camera. And did I mention if you really want to kick things up a notch, the set and lighting are also key.
Look, I know a thing or two here. I grew up in front of the lens, spent years as a television journalist and I now spend a great deal of time as the Executive Producer at our social media content studio where we  have  created  digital stories for brands: Republic Bank, West Mall, Diary Dairy, Baileys, Guardian Group, Dwellings and a lot of others.
So no matter what you’re selling, no matter what your company does, no matter how small or big ou are, if you don’t have a video marketing strategy for the biggest video platforms, you won’t win as much you’d like to.
But don’t worry because I’m here to make sure you understand the landscape of all the biggest social platforms that matter right now.
In my series, that formed part of FF TV season 1, let’s talk about lighting. Click below for more and then head to the comment box and let me know what you’d like me to address next in the series.

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Judette Coward

A fierce entrepreneur always in high heels, I’m a producer, writer, entrepreneur, educator, digital strategist, and all-around #bossbabe. I dream, do, think and create and joyfully share my offerings with the world
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I have been ‘planning’ to add video to my marketing plan. I have clips of my plays but need to put my face out there. Want to use both indoor and outside settings. Thanks for the info.

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Judette Coward

A fierce entrepreneur always in high heels, I’m a producer, writer, entrepreneur, educator, digital strategist, and all-around #bossbabe. I dream, do, think and create and joyfully share my offerings with the world

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