Last week, I went for an early morning run with three amazing business owners. We spent our entire 4-mile jog talking about business, the innovations we were undertaking to jumpstart sales and the future: the new work, the new clients and the new ventures we were determined to go after.
It was one of those conversations filled with insights and heartfelt optimism. That moment when you know you are not alone, where you share your angst with like-minded people and discover a better or more efficient way to grow what you have taken such a long time to build. I felt truly exhilarated in ways that had nothing to do with the way my body feels after a run.
This was all a mind orgasm.
The truth is, even after twenty years in the game, running a business is still no easy feat. In a recession, it is even less so.
This week no less than five people I know intimately told me they were starting out on their own. While I was happy for them I also offered up a prayer for their success and longevity.
You see there are many things I wish I knew existed or had when I first became a business owner. There were things that took me a long time to learn. Oftentimes, I painstakingly A/B tested my way to discover what worked and what did not.