More often than not, I know what to post on social media *whispers** every single day. When I say that out loud to my peers there is always silence followed by: “How?” “When?” “What?” Those are the blockbuster questions and believe me, I get it. The sheer task of just creating post after post sounds impossible when you consider the platforms, the to-do lists, the frequency, heck, even the writer’s blocks I go through. So I understand the silence and the barrage of questions that follows.
Now let me be clear. It wasn’t always this way. Before I established any sort of rhythm that made sense, I used to be completely overwhelmed by the volume of content that was required for my brand to show up consistently online but I no longer go down that rabbit hole.
Content creation does not have to be draining, time-consuming, or even overwhelming. Having a consistent posting schedule doesn’t have to be complicated or complex, much less take your time and attention away from the business of actually running your business.
I have five things I do by rote, I don’t think about these practices. They are ingrained in my content production schedule. What I do know is how I feel. The process of content creation no longer feels above my control, I am less tied to my mobile phone and I have reclaimed loads of time while using the content to work hard for Forward Forty And Simplify.
Here Are 5 Things I Do To Make Content Less Overwhelming.
1. Listen To The Audience
The people who follow you, they are your diamonds. If you pay attention to the questions they ask, the comments they leave behind on your Facebook page, Twitter feed of IG account you will have always have a treasure trove of content to tap into.
How? Well for one, their questions will tell you what they are curious about and the questions they want answers for. You can do polls that ask what kind of content they would love to hear from you or the topics they’ve been itching to hear you discuss! It really is that simple!
So ask away, track their answers, and cater your content appropriately!
Now, don’t forget I always define content as anything you create to release to your audience. So once you figure out your responses don’t always believe they have to labour intensive. Think about it? Can your answers be packaged in a Live, a reel, a tweet, an IG or FB story, an FAQ, a status update with a tag. Any and all of these things are considered content.
This is my go-to tactic for inspiration on days when writing is hard. I could not recommend it more!
2. Don’t Create. Document And Post
Gary Vee turned me on to this concept. You see the ability to create content is also predicated on a certain kind of practicality and it begins literally with this question? Do you have time every day to take perfect photos, write the perfect captions, and post?
Of course, Simplify helps big time, when it comes to making content creation an easy process. But on the days when posting is impossible, it is much easier to whip out your camera and tell a story instead. That’s called documenting.
All you have to do to put out 6-7 meaningful pieces of content a day, is just pick up your smartphone, open Facebook or IG Live, and just start talking about the things most important to you.
Documenting allows you to create easy content with purpose and not be focused on creating impressions. It’s also easy to do, leading to some of the highest engagement rates.
My biggest tip here is to only create content with a purpose. What do I mean by that? Examples could be content that will drive the bottom line, bring people to your site, have them download a freebie, or create trust, build brand awareness etc. Content can change the name of your business if you are strategic, patient, and intentional. Always ask yourself “What is the end goal of your content creation?”
3. Planning Matters.
I am passionate about planning. That’s my secret sauce and I feel that the time spent in being intentional about the kind of content I create is why my overwhelm always gets a good temperature check. Planning of course requires strategy and time.
Consider creating content via themes and then batch your work. Themes simply mean that, at times, I choose to focus on one specific topic attached to a specific day. Batching allows me to record a bunch of videos or shoot several photos on the same day or use my Simplify Content Success Box and create a month of content between 4-8 hours.
It’s easier to bang out tons of content if you do it all at once. Take my word. Batching is my biggest time saver. It is the real game-changer as you can tell in the video below.
4. Break A Blog Post Into Bite-Size Pieces
Let’s talk for a minute about blog posts because I find they provide so much bite-sized content.
There is a formula for blog success, especially the kind that promotes engagement. You have to break up your content into small paragraphs with bold headlines making it easy for people to skim and read the highlights and get the content they are most interested in quickly. If there’s a lot of text, it’s likely they will get overwhelmed and click away. I like the 5 paragraph tactic. Typically I write 5 key points with a few lines that wrap things up.
But the best thing is that these 5 paragraphs can provide you with so much content during the week. This allows you to create a schedule for yourself because what else are you going to do with all that extra goodness? Seriously though break down all your long forms posts and repurpose them for other platforms.
Share Your Content Over And Over Again
Done ever think it’s done until it’s done, your content I mean. Here’s the thing you have to keep in mind. Your most devoted follower is not seeing your content all the time so can you imagine how much your least interested follower is seeing. Yep. You get the picture!
So create and recreate your content, go back to it, chop it up, add new images, tweak the language. All this will keep old followers interested and your new followers amazed by what you do. Do it with the thought that your content has longevity and will be relevant a week/month/even a year from now.
Here’s another thing you have to let go of… your ego. No one will really care if they notice you repeating your content and even if they do, so what? You shouldn’t care. Keep sharing your content! It will undoubtedly increase the traffic but also promote speed and ease on social media. Score!
There you have it! I’ve shared all my secrets when it comes to being consistent online and serving up content. It’s saved me hours and since I don’t believe in wasting time, neither should you.