Why do people, and customers buy from you? Do you know the answer? I mean, could you respond to my question from the top of your head without blinking an eye?
If you said yes, then take your flowers. If you said no, oh friend, then you’re not alone.
But it also means that you need to get in the same category as the folks above. You know, the ones receiving their flowers?
I know there are days that you wish you had all the: time, money, energy, and support _______ (fill in the blank), to build your dream.
A scarcity mentality will never bring customers to your yard.
Because the truth is NO ONE—has everything they want to build their dreams.
Not you. Not me.
When It Comes to Your Customers, Operate from a Position of Abundance
But I swear once you turn on that abundance switch, even in seasons of scarcity, it will lead you to another realization:
People don’t buy because of *who they are.*
Potential customers buy because of *who they want to become.*
It’s the idea of transformation that matters the most. You need to focus on that.
In fact, all your captions, your visuals, all of your content, and testimonials should be addressing this one point when you’re in launch mode or selling your offers online.
See why your own transformation is important first?
Because how can your customers really buy from you—if you don’t believe in the necessity of becoming better yourself.
So, it’s never just about your book, your course, your wedding gowns, your accounting services, the food at your restaurant, or whatever it is you’re selling. If you operate from a space of being enough and feeling abundant.
If you can answer: What does my ideal customer want to become? You’ll see a shift in your online sales, once you can match your content to your customer’s hopes.