

There's a huge amount of money to be made by taking older people seriously.

“ Could we include a mix of women over 40?”
Imagine different scenarios. Research older consumers’ attitudes and behavior towards your brand; quantify the opportunity with them; identify the trends that would make your brand especially compelling to them.
At the very least, these ideas will make you think differently; at best, you might find you have a huge money-making opportunity on your hands. I mean if Rhianna and a ton of other large, successful brands are recognizing the net worth and spending power of the woman over forty then isn’t it time you actively rethought how you spoke to and engaged with your customers?
Adapted ~From Eight Ways To Turn Ageism On Its Head by Cindy Gallop
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