WHAT’S YOUR SOCIAL MEDIA SUPERPOWER? Take the quiz and in  60 seconds  find out if you need to level up >>



Do You Pitch Only To Millennials? If You Said Yes, Have You Asked Yourself Why?

/ BY:Forward Forty/ IN:Blog, Featured Post, Q&A, Success
There's a huge amount of money to be made by taking older people seriously.
In the US, The Federal Reserves Data for November  2018 showed that millennials compared to previous generations have ‘”lower earnings, fewer assets and less wealth.”
Women over 40 are the ones with the disposable income and they’re looking to spend it.
If you are your brand’s custodian or working with your ad agency and you observe that you exclusively use  faces and voices in your campaigns of people who are  under the age of 32, then conduct a thought exercise and have a conversation that goes like this: “If we were to target people 40 and over with this brand, what would that look like?”
“ Could we include a mix of women over 40?”
Imagine different scenarios. Research older consumers’ attitudes and behavior towards your brand; quantify the opportunity with them; identify the trends that would make your brand especially compelling to them.
At the very least, these ideas will make you think differently; at best, you might find you have a huge money-making opportunity on your hands. I mean if Rhianna and a ton of other large, successful brands are recognizing the net worth and spending power of the woman over forty then isn’t it time you actively rethought how you spoke to and engaged with your customers?
Adapted ~From Eight Ways To Turn Ageism On Its Head by Cindy Gallop

Thanks for reading! 🙂

If you enjoyed this article, say hello on

Instagram
Instagram
Of course, as your brand develops and the directions shifts there will be a new story to tell and as you welcome your audience along for new rides remember that all your new stories are worthy of being told.
7 Steps To Owning Your Story And Then Sharing It With The World
Vegan Beauty is undeniably the fastest growing markets in the world. at a times whne women are clamouring for transparency it's a good thing to know exactly what you are putting onto your skin
Cedros Bay Redefines Beauty With A New Vegan Line

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

PRODUCTS FOR YOUR SUCCESS

April Social Media Planner Printable Download | Monthly Daily Planner Kit, Productivity Planner, Content Planner 2020

May Social Media Planner Printable Download | Monthly Daily Planner Kit, Productivity Planner, Content Planner 2020

June Social Media Planner Printable Download | Monthly Daily Planner Kit, Productivity Planner, Content Planner 2020

July Social Media Planner Printable Download | Monthly Daily Planner Kit, Productivity Planner, Content Planner 2020

MORE PLACES TO FIND FORWARD FORTY

MORE PLACES TO FIND FORWARD FORTY

INSTAGRAM IS
MY JAM

@ForwardForty

forwardforty

forwardforty
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

Menu

Brilliant Move

Enter your name and email address to get this free video download, How to Live Your Life Without Apology.

Bravo!

Access to your free video How To Live Life On Your Own Terms is already in your Inbox along with your welcome email. If for some reason you can’t access the video, email us at info@forwardforty.com and we’ll take care of you within 24 hours

Much Joy,

Judette

P.S. Have you seen our inspiring social media feeds? Here’s where you can find Forward Forty.

Facebook . Instagram . Pinterest . Blog