This week, on the back end of my website, I put the last full stop on a 5-piece blog series that I’ve been writing for the internet that will ground one of my upcoming digital launches.
Seriously, it felt as if I gave birth to an elephant. Each blog post is over 3000 words long. Shutting myself in and diving into the work really stretched me as I wrote all 5 pieces over a two-week period. I tackle big ideas in each like the connection between content and the growth of your small business. I pour in a heap of details. and step-by-step guidelines as well.
All the posts are written in a laid-back style as if we were hanging out at a nice bar with a Cosmpolitan in hand (oh, how I yearn for those pre-pandemic times). The intention is to have a true Sex and the City moment except we’re not talking about men, just content.
Ok, I know it’s not as exciting but still pretty sweet, especially when I tell you that when the blog posts are released at the end of September I’ll be spilling everything I know about using content to create a profitable online business.
You see, I want you to move the needle from thinking only about content creation to focusing on content entrepreneurship. That’s the sweet spot you want to head to. It’s how you can distinguish between whether you’re using content for popularity or profitability. One does not always equal the other.
Anyway, I say all that to encourage you. No, wait! I’m really saying it to boss you into writing for the Internet. I need you to take writing and sharing your ideas on the Internet as seriously as you did your hair appointment last week when you could finally get an appointment.
When Writing For The Internet, You Don’t Always Have To Go Big
Now, if you’re a natural-born writer go ahead and tackle the big long-form pieces. But if you’re a beginner, the magic is in focusing on the smallest idea (it should be something you can say in about 30 seconds or in one sentence).
Then take a Saturday or one night in the week and write just over three hundred words (you’ll have to build on that of course, if you want to rank on Google but it can’t be less) on your tiny idea. After that, hit the publish button on a platform you own, like your blog. Then, you’ve got to do it again the following week. Brick-by-brick, article-by-article, you will build a Queendom of ideas.
Here’s what you’ll notice if you commit to the practice of writing for the Internet, week after week:
- You’ll get better
- You’ll attract a following of people who want to hear from you
- All your ideas will expand because as you write, you’ll unlock so many fresh thoughts you wouldn’t have seen before tapping away onto those keyboards.
The craziest thing for me is number two, the idea that your words are able to satisfy the craving of people who want to listen to your perspective is such a gift. So get started and don’t get it twisted. You don’t have to go big, and write panoramic 3,000-word pieces. Instead, focus on your smallest viable idea. Write it down, Publish. And then do it again next week.
That’s how you’ll slowly build to win. At least that’s what I did.