The way that Steve Jobs describes innovation really speaks to my business heart. He says: “Innovation distinguishes between a leader and a follower,” and that ” innovation is not just about providing new ideas for products and services, it also has a lot to do with modifying existing business models and adapting to changes to achieve better results. We created a YouTube channel since Forward Forty began, we just never used it strategically and never saw it an income earner. How wrong were we? We did the research on the earning potential of even moderately successful channels and were surprised by how much they made from Ad Sense, Affiliates, Sponsorships, Courses, etc.