Remember the time I did my first vlog on YouTube and I thought it was a hot mess?
If you missed that episode, here’s a link to catch it. Anyway, I still posted that vlog because I wanted to benchmark what my vlog landscape would look like when we got better at this type of storytelling. Also, because I always tell the tribe over at Caribbean Content Creators Club that showing up with imperfect action is better than not showing up at all, I wanted to put into practice what I preach.
We are moving purposefully into vlogging on YouTube as a way to share my expertise and document the joys and pain of scaling a digital and content marketing agency but more importantly, I also hope our stories inspire other entrepreneurs to move forward with their ideas. The vlogs will first be housed on YouTube exclusively and I have added new team members to keep us focused on churning out two original videos per week. If we do it all correctly it will be possible to inject an additional revenue stream into Studio FF. The intention is to add a monthly 5-figure income to our base by the end of 2021 just from YouTube videos alone. It won’t be easy but my vision is clear and I’m simply innovating my business model by injecting new ways of looking at my content in order to gain better financial results.[/vc_column_text]
The way that Steve Jobs describes innovation really speaks to my business heart. He says: “Innovation distinguishes between a leader and a follower,” and that ” innovation is not just about providing new ideas for products and services, it also has a lot to do with modifying existing business models and adapting to changes to achieve better results. We created a YouTube channel since Forward Forty began, we just never used it strategically and never saw it an income earner. How wrong were we? We did the research on the earning potential of even moderately successful channels and were surprised by how much they made from Ad Sense, Affiliates, Sponsorships, Courses, etc.
We are approaching 1,000 subscribers and the requisite amount of views to monetize but it is also about stewing the innovative ideas at Studio FF, allowing creative changes to flourish, playing for the long haul even when things don’t go quite as expected. The bumps and early failures are real but to innovate I just have to go about doing what I do to the best of my abilities, but with a slight twist so that I can carve my own unique identity.
My uniqueness includes storytelling and content creation and this year we put that to good use. My team and I tweaked a holiday idea we had worked on for three years; for the very first time, we made profit.
Did you look at the video? If you did, I hope you saw that innovation requires you to look at problems differently and come up with solutions which, others may or may not be able to. I’ve found that it’s the solutions to the problems that provide an endless stream of value to our business This coming January we are setting up Amazon Affiliate store to scale the idea by December 2021. We intend to do an earlier call-out to the brands we adore and we intend to triple our earning from the list. We are not there yet, but the video captured why I think it is so important to stay on track, and on your vibe executing what the market needs and where your passion leads to an intersection chock full of opportunities for growth.
“Innovation helps a business to grow, at times, quickly”
You can work incredibly hard to scale up different aspects of the business but injecting innovative thinking will help you zero in on the right ideas that will allow you to scale properly. This is how I discovered the power of You Tube and Etsy.
“Innovation helps to create a niche”
With the help of the right innovation, you can take some existing products, add your own twist and give them a totally different shape, making it several times better than its original form. Sometimes the tweak is what you need to win big.
“Innovation helps exceed customer needs”
Coming up with new ideas all the time to excite and please customers is a way to keep business relevant. I am building a large tribe online and the ability to adapt and offer value will allow me to pivot when needed, or push for big goals when there is some kind momentum.
“Innovation buffers in tough times”
Innovation that is sustainable can contribute to revenue growth in the future. Business is not easy, and the downturn in our economy means that this year has been filled with more downs than ups for most of us. But I’ve found that when I execute meaningful, value added ideas, I can stand firm even if the market experiences constant twists and turns. Innovation will allow you to withstand the challenges that market changes can bring.