When I first started my business, I thought the best part would be _________ [setting my own hours/being able to take vacations/unlimited income potential]. But today, it goes much deeper. My favorite thing about being a _________ [photographer/bookkeeper/author] is _________ [capturing the best day of two people’s lives/taking the stress out of tax season for countless entrepreneurs/writing uplifting stories to distract my readers from the tribulations of life]. THIS is why I do what I do.