I’m coming in HOT with some facts about my business and it’s stronger than that cup of coffee you’re holding onto right now. Here is something not too many people know about my__________ [business/product/service]! Did you know _____(state little known fact about it)? PLUS, it’s __________ [share benefit of product/service]! This always surprises my /our customers whenever I say it out loud Did it surprise you too?