Judette Coward

The Things You Tell Yourself

Remember, all the little silent things — (you say to yourself / programme in your mind / have on repeat, eventually they come to life.

——(They imprint on your person/ You start believing what you think / You act out what you believe to be true). They start revealing themselves in your actions.

So when you speak to your heart and mind, make sure the things you say are not causing you to doubt the very things you are truly capable of.

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Behind Closed Doors

It’s been said you learn more from the testimony than the highlight reel

That’s why I want to share a little bit about what goes on behind closed doors.

On the outside, you see __________ [what you show on social media], but what most people don’t know about my __________ [industry] business is __________ [something you keep behind the scenes].

I keep the difficult parts of my business (to myself / covered up pretty well / behind closed doors / etc.)

But I figure if I show you how I keep overcoming hurdles and pushing past (the discomfort/ the pain) you’ll get to see the passion behind my purpose.

Should I do more stories like this? Is it something you’ll welcome? Let’s chat in the comments.

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How I Grew

Did you know a pineapple means good fortune? I didn’t either but I have to tell you I’ve been having a lot of good vibes lately just looking back on how far I’ve come

I started (names your business) business because I saw an “opportunity ” and took it.

Okay, let me explain … I started it because __________ [why you started your business],

Looking back, it really was a chance to help __________ [your ideal client] with __________ [how you help/serve them]. And THAT’S a cause to raise a glass to.

Since then I’ve ________ (state the way you have grown)

If you’re interested in learning more, __________ [click the link in the bio/send me a DM and we’ll set up a time to chat/etc.]!

Oh and you can send me some pineapples too! (insert emojis)

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Avoiding Burnout

I love my work, I can’t lie. As a __________ [potter, an online educator photographer/ etc.], I am used to being so busy. Now that we are in (lockdown
/ slowly starting to reopen again ) I feel a different types of stress ______ ( to be constantly marketing / to do Lives every day so people don’t forget what I do / to keep calling old customers etc.)

Sometimes the pressure of it all can get __________ [tiring/overwhelming/etc.]!

To avoid it getting the best of me here are 3 things I do to keep from burning out.

[First way you avoid burnout (Making time for / to ______every Sunday / night / day etc. )]__________

[Second way you avoid burnout (Assuring that I finish work by 6pm to relax with my family/ make calls and stay connected / write in my journal etc. )]__________

[Third way you avoid burnout (Taking frequent breaks during the day)]

All of it helps and keeps me ready for the long climb. What’s one way you stay grounded amidst these chaotic times.

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Giving Credit To My People

I’m incredibly passionate about what I do, in case you couldn’t tell. lol
But I’ve never really shared with you WHY?

I have many reason but one answer would definitely be __________ [the idea that I birthed something so amazing from scratch / I get to show up and live my creative dreams every day / I get to work remotely alongside incredibly talented people/etc.]. __________

[One person that stands out/A few people that comes to mind/Etc.] would be __________ [@username(s)].

Thanks to __________ [ him/her/them for inspiring me during moments I’ve felt defeated /them sharing their wisdom during life’s uncertainties/ etc.], I’ve gotten to where I am today.

This journey with its ups and downs isn’t easy but I’m glad to have ______ by my side.

How about you?

Tag (the person _____ (or people) that makes ______(make) you love) what you do below!.

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Ready to Serve

The last few months have been full of the unexpected, don’t you agree? [I/We] never would have guessed ___________ [something that surprised you in the last year].

And as life carries on, in ever more unpredictable ways, [I/we] want to remind you that there are at least few things you can count on, including __________, __________, and __________ [list some choice guarantees your business provides—free shipping, one-on-one consults, etc.].

You can depend on [me/us], no matter what. If you have questions, we are only a _________ [DM/phone call/etc.] away!

The power is in your fingertips!

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I’m Going Live/ Ask Me A Question

Hi friend, I’m dropping all kinds of wisdom in my Live because in __________ [length of time], I’m turning on ______ (my camera/ phone) to talk about __________ [topic of your Live (__________ )]!

The best part? __________ [Explain a “quick win” of your Live (I’ll even show you how to________ / I have a ______ (a guest name) joining me ]! Oh and I’ll also be sharing __________ [an added bonus of the topic)]!

Mark your calendar and drop your questions below… I’ll see you at __________ [time] when I answer them Live!

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Use Testimonials To Sell

Hey friend, do I have some news for you! Here goes. We’ve been preaching to high heavens talking about how we can______(customize a handbag to suit your lifestyle / save you time with your course launch with our templates / take you from stress to serene with our custom home delivery hair kits etc.)

But don’t take our word for it. Take it from ________ (insert client name) who we helped (insert your custom solution)

Now that you know, how can we help you today?

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