Judette Coward

A Note To Your Younger Self

This is me (5, 10, 15 years ago), when I first opened (my shop, online business, became an entrepreneur).

If I could go back and tell her anything I would say: “Stop worrying so much about tomorrow, the bump you’re facing is just a (fork in the road, a teachable moment, a hurdle to get over).

I’d tell her:

1.

2.

3.

And I’d say to don’t bake pies for people looking for crumbs.

What advice would you give yourself ((5, 10, 15 years ago)?

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My Growth

Can I be brutally honest? Growth is not always comfortable. In fact, it’s usually not.

When I started out as a __________ [job title], I had a lot to learn. But as I continue to build my company into what I’ve dreamt it could be, I’ve learned it’s during my biggest challenges that I grow the most.

I mean, I had a full-on growth spurt when __________ [detail a challenge you grew from]!

Tell me, what challenges are helping you grow?

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My Support System

Who’s your biggest cheerleader? Over the past __________ (length of time] in this business, my __________ (big brother/best friend/etc.) has never failed to support me through my many ups and downs. Whenever

I need __________ (a reminder that I am stronger than I think/someone to yank me out of a pity party/etc.], [he/she) is always there, and I couldn’t be luckier.

Who does the same for you?

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Not Only About The Money, Honey

Let’s talk about money, honey! I don’t know about you, but growing up I __________ (couldn’t care less about how much money I’d make one day/always imagined being a millionaire but didn’t consider the amount of work it would take to get there/etc.])

Now as a __________ [your profession], I __________ [how your view of money affects your business today].

I know it sounds cliché, but I truly don’t do __________ [your job] for the money.

In fact, here are the top 3 reasons why I do what I do:__________

[Reason 1, with 1-2 supporting sentences].__________

[Reason 2, with 1-2 supporting sentences].__________

[Reason 3, with 1-2 supporting sentences].

See? No matter how much I make, I always have something to drive my work! Besides the money, why do you do what you do? I love learning more about you!

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My Origin Story?

Everyone loves a good beginning story, right? Peter Parker’s spider bite, Whitney Houston before Clive Davis .” Meghan Markle, before that date with a red head over roasted chicken.

Those stories make us believe that anything is possible—and it IS!

I have my own origin story too.

What if I told you that before I had success as a __________(job title], I __________ [practiced law/tended bar/etc.]? True story.

But my heart was in __________ (your field/industry) and that passion brought me here. (explain that passion)

How about you?

Where did you get your start your journey?

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Sale Because I’m Getting Ready For New Holiday Arrivals

I swear even my dog is excited to hear the good news!

My brand new SALE is now live!

For the next __________ [length of time], __________ [product/service] is __________ [details of sale].

Hurry… I’ve got (List three most coveted items on sale)

1,

2,

3,

[Click the link in my bio/Head to our website/etc.] to take advantage of this incredible deal. Oh and don’t keep the good news to yourself, share it with your____(mom / bestie / work sister)

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This Is What I Do

Elevator pitch or long-winded explanation? How would you describe what you do if someone asked you about it?

The first takes 30 seconds, the other takes 5 minutes.

I say YES to both!

If I saw my childhood bestie in a café and we hugged and she asked what I do my quick response would be that __________ (I help (stare what you do for a living)

But if I was on a long hike with her and she asked me that same question I’d give her the whole enchilada.

I’d say _____ (expand on your thoughts above)

Anywhoooo, do you have any questions about what I do? Shoot me a message or comment below!

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How We/ I Can Help

Calling all __________ (word or phrase that resonates with your ideal client/customer)!

Today, let’s talk about why __________ (3/5/etc.) reasons your __________ (website isn’t converting / home isn’t selling / you’re not feeling energized / etc. ). __________ (

List and explain reasons]. __________

[Web design/ Real estate/ taking control of your diet Etc.] can be very difficult, but (I’m / we’re) here to help you every step of the way!

We can _______(state benefits of working with you)

Click the link in [my/our] bio ASAP, I have a special discount for you there.

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One More Day To Launch

Pop open the bubbly! I’d like to celebrate with you!

Sure I’m nervous as hell too but I’ve worked so hard to get here.

My ____ (new collection/ my latest course / my workshop etc,) is going live in less than 24 hours.

I know I’ve said this before but my ______ (state your product/ service and list three benefits)

1.
2.
3.

So can you raise your glass with me? And for good measure double tap for a virtual “Cheers”!

See you on 24 hours.

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