July 2021

Behind Closed Doors

It’s been said you learn more from the testimony than the highlight reel

That’s why I want to share a little bit about what goes on behind closed doors.

On the outside, you see __________ [what you show on social media], but what most people don’t know about my __________ [industry] business is __________ [something you keep behind the scenes].

I keep the difficult parts of my business (to myself / covered up pretty well / behind closed doors / etc.)

But I figure if I show you how I keep overcoming hurdles and pushing past (the discomfort/ the pain) you’ll get to see the passion behind my purpose.

Should I do more stories like this? Is it something you’ll welcome? Let’s chat in the comments.

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How I Grew

Did you know a pineapple means good fortune? I didn’t either but I have to tell you I’ve been having a lot of good vibes lately just looking back on how far I’ve come

I started (names your business) business because I saw an “opportunity ” and took it.

Okay, let me explain … I started it because __________ [why you started your business],

Looking back, it really was a chance to help __________ [your ideal client] with __________ [how you help/serve them]. And THAT’S a cause to raise a glass to.

Since then I’ve ________ (state the way you have grown)

If you’re interested in learning more, __________ [click the link in the bio/send me a DM and we’ll set up a time to chat/etc.]!

Oh and you can send me some pineapples too! (insert emojis)

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Avoiding Burnout

I love my work, I can’t lie. As a __________ [potter, an online educator photographer/ etc.], I am used to being so busy. Now that we are in (lockdown
/ slowly starting to reopen again ) I feel a different types of stress ______ ( to be constantly marketing / to do Lives every day so people don’t forget what I do / to keep calling old customers etc.)

Sometimes the pressure of it all can get __________ [tiring/overwhelming/etc.]!

To avoid it getting the best of me here are 3 things I do to keep from burning out.

[First way you avoid burnout (Making time for / to ______every Sunday / night / day etc. )]__________

[Second way you avoid burnout (Assuring that I finish work by 6pm to relax with my family/ make calls and stay connected / write in my journal etc. )]__________

[Third way you avoid burnout (Taking frequent breaks during the day)]

All of it helps and keeps me ready for the long climb. What’s one way you stay grounded amidst these chaotic times.

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Giving Credit To My People

I’m incredibly passionate about what I do, in case you couldn’t tell. lol
But I’ve never really shared with you WHY?

I have many reason but one answer would definitely be __________ [the idea that I birthed something so amazing from scratch / I get to show up and live my creative dreams every day / I get to work remotely alongside incredibly talented people/etc.]. __________

[One person that stands out/A few people that comes to mind/Etc.] would be __________ [@username(s)].

Thanks to __________ [ him/her/them for inspiring me during moments I’ve felt defeated /them sharing their wisdom during life’s uncertainties/ etc.], I’ve gotten to where I am today.

This journey with its ups and downs isn’t easy but I’m glad to have ______ by my side.

How about you?

Tag (the person _____ (or people) that makes ______(make) you love) what you do below!.

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Ready to Serve

The last few months have been full of the unexpected, don’t you agree? [I/We] never would have guessed ___________ [something that surprised you in the last year].

And as life carries on, in ever more unpredictable ways, [I/we] want to remind you that there are at least few things you can count on, including __________, __________, and __________ [list some choice guarantees your business provides—free shipping, one-on-one consults, etc.].

You can depend on [me/us], no matter what. If you have questions, we are only a _________ [DM/phone call/etc.] away!

The power is in your fingertips!

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I’m Going Live/ Ask Me A Question

Hi friend, I’m dropping all kinds of wisdom in my Live because in __________ [length of time], I’m turning on ______ (my camera/ phone) to talk about __________ [topic of your Live (__________ )]!

The best part? __________ [Explain a “quick win” of your Live (I’ll even show you how to________ / I have a ______ (a guest name) joining me ]! Oh and I’ll also be sharing __________ [an added bonus of the topic)]!

Mark your calendar and drop your questions below… I’ll see you at __________ [time] when I answer them Live!

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Use Testimonials To Sell

Hey friend, do I have some news for you! Here goes. We’ve been preaching to high heavens talking about how we can______(customize a handbag to suit your lifestyle / save you time with your course launch with our templates / take you from stress to serene with our custom home delivery hair kits etc.)

But don’t take our word for it. Take it from ________ (insert client name) who we helped (insert your custom solution)

Now that you know, how can we help you today?

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