5. The What If Question
I started my business when I had the _________ [audacity/courage/confidence] to ask, “What if?” What if _________ [I created an all-natural skincare line for expectant moms/we were the first to create a completely gluten-free menu/I turned my passion into profits]? What if I _________ [just DID it/dove headfirst/took a chance]? These questions swarmed around my head for _________[weeks/months/years] before I started my business, and I couldn’t be happier today. When have you asked: “What if?”
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