It’s great to have options as a consumer. Coffee: small, medium, or large? Burger: well done, rare, medium. Home: open floor plan or walls? Choices provide options, I find that useful to be able to make a decision on what I truly want and I like the idea of providing options to my own customers as well. For example, here are a few choices you can make when working with [me/us]: __________ [Main product/service, with 1-2 sentences describing offering] __________ [Option/Add-on #1, with 1-2 sentences describing offering] __________ [Option/Add-on #2, with 1-2 sentences describing offering] While there are different options when __________ (working with me/buying our product/etc.), one thing remains the same: you get the same level of personalized service that I’m / we’re known for! Ok, now that you know our options which one do you think will serve you best?