My Why December 2020

My biggest desire when I started my business was to serve others and to do that well. So before I even started ( my company/ opened my shop/ started creating digital products) I asked myself a series of questions as if I was a customer.
Was_____________ [it easier to eat healthier if food is delivered to your door / would I get more revenue from my website if had a funnel /would I feel more confident if I had better fitting clothes?)
Once I got the answers I was able to shape (insert name of the business) into something that I knew my customers would need.
Have you ever walked into your customers’ shoes? If your answer is YES, what’s the one thing that surprised you the most?

Can I share something with you? It’s a little embarrassing but I’ll tell you anyway. When I first started (insert company name) I thought that (insert naïve belief).
Can you believe it?
Anyway, I got woke! Here’s how, I ______ [joined a mastermind with female entrepreneurs who helped me navigate the new terrain / I worked harder than anyone else to change the negative narrative in my head / I got myself a mentor etc.]. That was the change I needed.
Now I can say clearly (state the thing you learned). Knowledge creates confidence. Do you agree?

Meet the most important person on my team. He / she is my right hand and I couldn’t build my ________ [photography/health coach/network marketing / feng shui] business without my _________ [ Maltese poodle/ this stray cat /supportive partner/amazing mother] at my side.
When you work by yourself doing everything on your own, its nice to have ____ (someone/ a pet) who you can ___ ( share things with/ hug/cuddle ) I may have the smallest team ever, but (my mom, my partner, my pet) makes me feel as if I have the best crew in the world.
Who helps make your dreams work?

What’s one thing you won’t forget about this year? I have so many discoveries _____ (the joy of time and space / hunkering down and getting still / not being pulled in a million directions/ connecting with so many people even if it was on Zoom.)
I also enjoyed___ (planting my own veggies / spending loads of time with my hands in the dirt /cooking and experimenting /exercising at home and loving every minute/ pivoting into more digital products / watching other people get creative and find new and different ways of working.
I could keep going on. Ultimately, I just feel super grateful for so many things I’ve discovered about myself. But I would LOVE to know, what’s the most important lesson from 2020 that you won’t forget? I can‘t wait to read your comments.