The job posting made one thing absolutely clear.   

We’ve arrived at one of those pivotal moments in AI that’s equally terrifying and yet somehow full of possibility.

This is not a read-the-tea-leaves moment.

Artificial Intelligence is changing every single aspect of  life and business at speed. 

And it’s replacing jobs.

We all knew this wave of replacement was coming, but seeing a job posting that specifically sought an AI agent rather than a human?

For me, it landed differently.

These are wild times. No one is going to debate me on this.

But for the prepared small business owner, these are also times of unprecedented opportunity.

Here’s one of the ways I think we can or maybe must meet this moment. 

We need to learn how to create agents of our own. Wait. Wait. I’ll explain.

What’s An AI Agent?

I feel getting definitions out of the way will be useful.

And since I’m coming to you as a non-technical, digital product creator who has  already built an AI Agent and  about to work on several more, I think I know a thing or two about keeping definitions simple.

Think of an AI agent as your super smart, digital helper.

So first off, let’s think of it as software. But I don’t want you to get twisted into a pretzel because the word sounds too “techie.”

 You don’t need to know how to  code to create an  AI agent  but we’ll get to that on a deeper level later on in the post.

Next, as a small biz owner I need you to grasp that an AI agent  is  designed to handle tasks, answer questions, support your business without needing constant oversight, etc.

Your AI agent can be considered  a virtual team member that can work without supervision.

It can:

Now it’s easy to begin to disassociate here. 

To somehow trap yourself into thinking that you can’t, it’s hard, it’s beyond you.

And true, the AI stuff can feel overwhelming, but at the same time,  when it comes to understanding how AI agents work, I don’t think we have a choice but to have a general understanding of the process.

Choosing to build an AI Agent may be “hard” as a beginner, but choosing to ignore its power and potential in your business is also hard.

Or may I say foolish? You must decide which hard you’ll   choose.

Here’s What You Can Do To Build Your Own AI Agent

I’m going to tell you something I always preach to my students of the AI Copy Collective: start where you are.

1️⃣ Step One: Master The Art of Conversation

If you’ve not yet grasped the skill prompting or still working  through how to get the best responses from an AI model,  I want you to continue  learning + testing.

By doing so you’re  building an exceptional skill as a small business owner i.e. how to instruct an AI model to give you exactly what you want.

2️⃣ Step Two: Study The landscape

If you’re comfortable with advanced prompting, then go deeper.

Seek out books, podcasts, blog posts and resources about AI agents – but view everything through the lens of your specific business, at least at first.

Ask yourself 🤔 ⤵️

✅ How could an AI agent  improve your workflows? 👀 

✅ Could it help you acquire customers?👀 

✅ May an AI agent  handle bookings, sales, or build your  digital ecosystem?👀 

✅ Could it even manage your  frequent  travel itinerary?👀

This is just the beginning of the questions you could begin to toy with. 

3️⃣ Step Three:  Start Experimenting With Building An AI Agent

Next, once you’ve read enough I want to you to experiment.

Try and build an AI agent for a discrete, single aspect of your business. This is not an exercise in coding.

There are platforms  like Aider or Cline where  you can give them instructions and prompts and they write the code for you.

They handle the technical lifting. 

And to be honest, this is really what building an AI agent can look like for a small biz owner. 

This isn’t about becoming a coder or programmer (YIKES, can yu imagine??!!!)

It’s about being a business owner with a vision who is willing to ask: “What If?”

And a language that’s confident enough to explain what you need your AI agent  to solve or enhance for you or your customers. 

Again coding is not a requirement but what you do need is the clarity and confidence to start.

How Do I Know This Much About Building AI Agents?

The truth is simple: I’m doing the work. 

I don’t have any secret formulas or  shortcuts—I’m just putting in the hours as the AI landscape shifts beneath my feet.

My goal isn’t to master every technical detail of AI (I’d lose my mind trying).

Instead,  for the past two years I’ve tried to focus on what matters the most to me and my business.

I focus on three things all the itme

1. Demystifying AI for small business owners who feel overwhelmed

2. Turning knowledge into income streams using via digital offers and LLMs. again this is for female founders.

3. Showing women how to building online ecosystems where human creativity and AI efficiency meet.

I know  that the small businesses that win in 2025 and beyond  won’t be separated by product/ service and  quality alone.

They’ll be divided by speed, efficiency  of work flows and their personal brands, all of which AI agents can help with.

And yes,  I already mentioned that I’ve built my own AI agent, Amy, with my systems team over four intense weeks.

From the first brainstorm session to a functional coach and marketing expert, Amy is now the backbone of the AI Copy Collective’s third iteration which comes out in April.

(Yep, I named her—because how could you not name something that learns your business quirks?).

Not Everything All At Once

One final thing. You don’t need to understand every technical detail about AI agents today. Or tomorrow.

I’ve given you the framework—simply breathe and follow it.

This isn’t about racing to the finish line; it’s about taking one meaningful step at a time.

We’ve done that all our working lives as small biz owners. We’re not new to this.

Your Homework This Week:🎯 ⏰

Ask yourself this single question:

“What’s the one area of my business that—if improved—would make everything else flow easier?”

Maybe it’s:

• Sales conversations that never go cold

• Customer retention that feels effortless

• Booking  strategies that get a ton of  customers in the door

• Messaging that doesn’t feel so hard to create

• Systems that work

• Bringing ideas to market faster

• Your launch strategy

That’s where your AI agent begins. Not everywhere at once—just there.

Read about that one thing.  Ask questions about that one thing.

Then—when you’re ready—start building that one thing.

You don’t need to sprint or run. You just need to place one step in front the other.

That’s how I’m doing it.  

For those curious about my own journey; I documented every messy, triumphant step of building my first  AI agent in this blog post. [READ HERE]

No gatekeeping, no fluff—just the real process told with a whole heap of curiosity and intent.

Now that you know how to frame your thinking about an AI Agent,  where would you start?

Also, I’m building a video library on AI agents  in the AI Copy Collective  for my subscribers, and students  to watch.

Oh, and I’ll love to chat more. 

Comment below with any questions that you may have or just the word “clear”  if my words actually served you and gave you some clarity today.

Here’s to working from a place of passion, peace and profit.

Whenever You Need Help….