This past week I stumbled across a job posting that shook me to my core.
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ToggleIt was an ad for “someone” to work alongside developers training them in various tools and approaches.
But the company was not advertising for a human, an actual person to fill the role.
They wanted an AI agent for the job.↓↓↓
This job posting taught me one thing.
We’ve arrived at one of those pivotal moments that’s equally terrifying and yet full of possibility.
This is not a read-the-tea-leaves moment.
Artificial Intelligence is changing every single aspect of life and business at speed.
We all knew this wave of replacement was coming, but seeing a job posting that specifically sought an AI agent rather than a human?
For me, it landed differently.
These are wild times. No one is going to debate me on this.
But for the prepared small business owner, these are also times of unprecedented opportunity.
Here’s how I think we can or maybe must, meet this moment; we need to learn how to create agents of our own to handle our work flows.
What’s An AI Agent?
I feel getting definitions out of the way will be useful.
And since I’m coming to you as a non-technical digital product creator who has already built an AI Agent and also about to work on several more, I think I know a thing or two about keeping thing simple.
Think of an AI agent as your super smart, digital helper.
So first of all, it’s software. Don’t get into a pretzel because I’ve defined it as such.
Because her’s the real kicker, you don’t need to know how to code to create an AI agent for your business but we’ll get to that on a deeper level later in the post.
Next, know that an AI agent is designed to handle tasks, answer questions, and support your business without needing constant oversight.
I like to think of an Ai agent as a virtual team member that can work without supervision.
Now it’s easy to begin to disassociate here. To somehow trap yourself into its too thinking: you can’t, it’s hard, it’s beyond you.
And true the AI stuff can feel overwhelming, but at the same time, AI agents can
- Automate all your repetitive work (scheduling, invoicing, customer follow-ups)
- Provide you with deep insights (tracking sales trends, suggesting best times to post on social media)
- Engage with your customers (responding to FAQs, managing basic inquiries via chat)
- Build an ecosystem for you
One of its super powers is that once you create an AI agent, it runs on its own.
Essentially, the software makes your workday and workflow flow so much easier.
Example: A bakery owner uses an AI agent to handle online orders, send personalized thank-you notes, and remind customers about loyalty rewards—freeing her up to design new recipes.
Choosing to build an AI Agent may be hard for you, but choosing to ignore its powers is also hard.
Or may I say foolish. You must decide which hard you’ll choose.
Here’s What You Can Do To Build Your Own AI Agent
1️⃣ Step One: Master The Art of Conversation
If you’ve not yet grasped the skill prompting or still working through how to get the best responses from an AI model , I want you to continue learning.
By doing so you’re building an exceptional skill as a small business owner i.e. how to instruct an AI model to give you exactly what you want.
2️⃣ Step Two: Study The landscape
If you’re comfortable with advanced prompting, then go deeper.
Seek out books, podcasts, blog posts and resources about AI agents – but view everything through the lens of your specific business, at least at first.
Ask yourself 🤔 ⤵️
✅ How could an AI agent improve yoour workflows? 👀
✅ Could it help you acquire customers?👀
✅ May an AI agent handle bookings, sales, or build your digital ecosystem?👀
✅ Could it even manage your frequent travel itinerary?👀
This is just the beginning of the questions you could begin to toy with.
3️⃣ Step Three: Start Experimenting With Building An AI Agent
Next, once you’ve read enough I want to you to experiment.
Try and build an AI agent for a discrete, single aspect of your business. This is not an exercise in coding.
There are platforms like Aider or Cline where you can give them instructions and prompts and they write the code for you.
They handle the technical lifting.
And to be honest, this is really what building an AI agent can look like for a small biz owner.
This isn’t about becoming a coder or programmer (YIKES, can yu imagine??!!!)
It’s about being a business owner with a vision; one enough to ask: “What If?”
And a language that’s enought to explain what you need your AI agent to solve or enhance for you or your customers.
Again coding is not a requirement but what you do need is the clarity and confidence to start.
How Do I Know This Much About Building AI Agents?
The truth is simple: I’m doing the work.
I don’t have any secret formulas or shortcuts—I’m just putting in the hours as the AI landscape shifts beneath my feet.
My goal isn’t to master every technical detail of AI (I’d lose my mind trying).
Instead, for the past two years I’ve tried to focus on what matters the most to me and my business.
I focus on three things all the itme
Demystifying AI for small business owners who feel overwhelmed
Turning knowledge into income streams using via digital offers and LLMs. again this is for female founders.
Showing women how to building online ecosystems where human creativity and AI efficiency meet.
I know that the small businesses that win in 2025 and beyond won’t be separated by product/ service and quality alone.
They’ll be divided by speed, efficiency of work flows and their personal brands, all of which AI agents can help with.
And yes, I already mentioned. I’ve built my own AI agent, Amy, with my systems team over four intense weeks.
From first brainstorm to a functional coach and marketing expert, Amy is now the backbone of the AI Copy Collective’s third iteration which comes out in April.
(Yep, I named her—because how could you not name something that learns your business quirks?).
Not Everything All At Once
One final thing. You don’t need to understand every technical detail about AI agents today. Or tomorrow.
I’ve given you the framework—simply breathe and follow it.
This isn’t about racing to the finish line; it’s about taking one meaningful step at a time.
We’ve done that all our working lives as small biz owners. We’re not new to this.
Your Homework This Week:🎯 ⏰
Ask yourself this single question:
“What’s the one area of my business that—if improved—would make everything else flow easier?”
Maybe it’s:
Sales conversations that never go cold
Customer retention that feels effortless
Booking strategies that get a ton of customers in the door
Messaging that doesn’t feel so hard to create
Systems that work
Bringing ideas to market faster
Your launch strategy
That’s where your AI agent begins. Not everywhere at once—just there.
Read about that one thing. Ask questions about that one thing.
Then—when you’re ready—start building that one thing.
You don’t need to sprint or run. You just need to place one step in front the other.
That’s how I’m doing it. For those curious about my own journey; I documented every messy, triumphant step of building my first AI agent in this blog post. [READ HERE]
No gatekeeping, no fluff—just the real process told with a whole heap of curiosity and intent.