Do you feel like there are so many things in marketing that never shift? ***Same, sister, same.***
Like the way you’ll always need leads to keep your sales pipeline flowing.
Or the fact that marketing is all about repetition—and you should never tire of sharing your key messages over and over again.
Honestly, sticking to the basics has been such a game-changer in my life.
Following the fundamentals of marketing has allowed my online business to grow in ways I never imagined.
It’s also helped me take a bird’s-eye view of my priorities, shifting them in ways that align with what I want out of life—more time freedom, anyone?
But here’s the deal: marketing may not change much, until it does. And when it makes a shift, it can be massive
Right now, that shift is all about AI—specifically, AI prompts and in my field, AI prompts in digital marketing.
Those tiny pieces of code, as I like to call them, written in plain English, are reshaping how we connect and serve our communities + sell to our customers.
AI prompts in digital marketing can be used for a bunch of activities: planning campaigns, creating killer content, crunching the numbers, email marketing etc.
Their ability to make digital marketing faster, smoother, and so much easier is where they shine the brightest.
I mean, as small biz owners, we’re all here for that, right?
The Goal For Using AI Prompts In Your Digital Marketing
Now as I have said HERE, there are prompts, and then there are PROMPTS.
And if you’re like me, you want the ones that aren’t generic with a one-size-fits-all approach. You know the ones that give half-baked, half-hearted output?
The goal as small biz owners is to always begin your marketing activities with AI prompts that you can customise to your unique circumstances and then take those and run.
Today, let’s talk about how you can tap into an AI-powered prompt for email marketing.
I’ll share one prompt with you from the AI Copy Collective which is an online product I created to help small biz owners understand how to strengthen and augment the use of AI in their businesses.
If you’re here to power up your efficiency with the help of artificial intelligence, what I’m about to show you will give you the edge.
Let’s dive in.
No. 1| How Do AI Prompts Work?
First things first, I hate starting a blog post without getting down to basics.
So let’s kick this off with a key definition—what exactly are AI prompts?
I tell my students all the time in the 5-module course I’ve packed into the AI Copy Collective , that you can think of an AI prompt like a question or query.
That definition is pretty simple.
But in digital marketing, I like to think of an AI prompt as guiding instructions.
Notice the “s” at the end of the word instruction?
I’ve deliberately placed it there because to get any AI model to give you specific, actionable responses and not lead you down a rabbit hole, you need to feed it structured, layered inputs.
That’s the kind of prompt crafting I like to do anyway.
When AI enters the chat you get solutions that can move the needle in your business.😉
So let’s pick one area for using AI prompts in digital marketing; an email sequence.
You should absolutely have this in your marketing tool kit when launching any digital offer.
I’ll share one structured prompt and I’ll explain how I’ve structured it layer-by-layer to make it easy to customise and use in your email campaign.
RELATED: 7 STEPS TO BETTER AI COPY
FREE GIFT; Click HERE or below ⬇️⬇️ to access my free guidebook with a step-by-step action plan to create your onw structured prompts and access to 20 prompts for social media marketing. This is one of my best loved guides ⬇️
No 2| Implement AI Prompts in Your Digital Marketing: The Email Sequence
Ok, let’s clear the air.
Email copywriting, like speechwriting can be soul crushing. 😉
And I get it, even as someone who gets paid to tap out conversion-driven email funnels et al, it sucks to hover over a keyboard with a blank mind, staring at a blank page.
Too many small biz owners never grow an email list.
They have launches and fail because they neglect creating an email sequence as part of their digital marketing efforts.
And as I said, I understand why.
Email copywriting, as essential as it is, can be overwhelming.
That’s why:
1) Having an AI framework is so golden, and…
2) Why creating a structured framework as a tried-and-true input for ChatGPT works every single time and expedites the assignment with more accuracy.
Let’s get straight to helping you with a structured AI prompt for creating an email sequence that connects and converts.
You can use the AI prompt below to launch both a product and/or service.
It’ll work really well if you have your key messages lined up.
Say, for instance, you’ve already written your landing page or perhaps you’ve spent time researching your ideal customer and are clear about their deepest desires.
Having this kind of detail at the ready just means you’re coming to the table prepared, bringing your human intelligence to make the AI work more precisely.
No 3| Let's Get Practical, An Email Marketing Prompt
Here’s what an AI input will look like for an email marketing sequence.✏️
Create a 5-email sequence for new subscribers coming from my landing page where they received [insert details of your lead magnet ].
Write the sequence as a mix between a nurture and conversion sequence that welcomes, educates, and converts new subscribers into customers, allowing them to purchase [INSERT PRODUCT/SERVICE DETAILS].
Each email should have a clear focus, provide actionable insights, and include a call to action that encourages feedback or purchase.
Suggest the CTAs but make sure they flow from email to email and make logical sense.
Context:
The sequence should span [INSERT TIME PERIOD – e.g., ‘one week’ or ‘ten days’] and be tailored to gradually build the subscriber’s knowledge and confidence in our [INSERT PRODUCT/SERVICE], leading them to a purchase.
Here are the details of my product/service:
Name of my lead magnet and details [INSERT]
Name of my final Product /service: [INSERT]
Product/Service Features: [INSERT]
Product/Service Benefits: [INSERT]
Customer Details: [INSERT YOUR IDEAL CUSTOMER AVATAR
Discount: Offering [INSERT e.g. 20% off your offer]
Name to sign off on all emails [INSERT NAME]
AI Prompt 1: Welcome Email
Provide a warm welcome. Mention my lead magnet and why I was happy they received it – [e.g., ‘This resource has helped hundreds of people just like you get started on building their digital offer]
Remind those who have not opened the lead magnet to do so [provide the link]
Mention why the journey they are about to take is important, and provide an overview of what they can expect in the upcoming email sequence.
AI Prompt 2: Founder’s Origin Story
Share my story as the founder, including the motivation for starting the business and why I created the product/service. [ INSERT: Include a personal anecdote that speaks to a struggle I’ve faced before finding a solution.]
Highlight my business values [e.g., commitment to helping small business owners thrive] and connect them to my audience’s needs.
Establish a personal connection by sharing a relatable challenge or an insight into why these values matter.
Mention my product/service by introducing it briefly. Connect it to a pain point.
End with a call to action that asks a question related to their pain point.
AI Prompt 3: Educational Content About Your Products and Services
Share more details of my product/service.
Share the benefits of using my product [INSERT PRODUCT/SERVICE] in a conversational, engaging way that addresses my consumer’s pain points.
Use only three pain points and explain how my product/service provides value.
Be clear about the importance of my product/ service.to my ideal customer.
Be persuasive.
AI Prompt 4: Share Your Best Results
Use a storytelling approach and share a case study showcasing successful use of my product along with practical tips for maximising the benefits of [INSERT PRODUCT/SERVICE].
Make sure the case study is realistic and relatable by including specific details [e.g., ‘person X was struggling with Y until she started using our product/ service. Speak to the benefits].
Tailor a story using the above example. Humanise it.
Be convincing but also warm, conversational, and educational.
Introduce the idea that my special sale will be available tomorrow for the product/service.
AI Prompt 5: Entice Your Audience To Take Action
Introduce my special offers tailored for new users [Insert your detrail e.g., ‘20% discount for the next 72 hours].
Create a timeframe for how long the offer lasts to create urgency [e.g., only available for the next three days].
Clearly share the key features and benefits to show why now is the best time to buy.
Act as a conversion copywriter and be clear as to why the time is now to buy. `use elements from previous emails to tie the whole sequence together in a cohesive manner. End with a conversion driven CTA.
Why This AI Prompt Works In Your Digital Marketing
Ok. That’s it. I can’t wait for you to customise this AI prompt , and put it to work.
I designed it to help you confidently create a simple but complete email sequence, removing the guesswork.
Now, I’ve talked extensively about the importance of a robust email sequence and digital marketing here on this blog.
I’ve also shared lots of tips, formulas, and copywriting hacks in general.
But I have to remind you, if not knowing what to say or how to structure an email sequence has been keeping you back from meeting your sales goals or promoted a sense of overwhelm…
…then consider the AI prompt I just shared, your starter kit.
Of course, in the AI Copy Collective I’ve created a smarter, more multi-layered prompt for a longer, more complex email sequence.
But I need to remind you that whether you’re using a complex or simple AI prompt for digital marketing, you’ll notice that nothing beats making sure your input into the AI model is as specific as possible.
** Structure, first.***
***Specificity, next.***
Because the more specific you can be in defining your product and audience, the context, the more on-point your output from your AI model will be.
You can check out my take on getting specific with your prompts for content marketing HERE.
Put These Tips To Work
To round things off, here are a few notes about how to use the prompt I just shared.
You want to always optimise your results so:
Go layer by layer, and don’t let the AI write all 5 emails at once. That way, you can tweak and customise as you go along.
Customise the prompts by inserting your specific details—that’s how you’ll get an output that feels like you. To do that, look for the word ‘Insert,’ then remove it along with the brackets and insert your own information.
Save this AI prompt for your digital marketing so you can use it over and over again just by refreshing the details.
Top AI Tools For Digital Marketing
We’ve talked a lot about creating an email funnel using specific prompts and that’s such an important part of digital marketing.
But so too is creating content with AI as a way to increase market share and visibility for your products and services.
So let’s wrap up with a focus on he best AI tools for content creation.
I write a more detailed analysis in this post where I dive into the top AI tools used to create all kinds of content from speeches to ads, and from SEO to marketing assets.
I include a round up of my take on the best that Jasper, Copy AI and ChatGPT has to offer.
Select The Right AI Tool For Your Content Needs
Deciding among all the AI tools available to you can be quite a task. For those using AI for the first time, ChatGPT often seems like the go to space for Generative AI
However the decision really starts with understanding what your goals are, then checking them off against the strengths and capabilities of each platform.
This is the square peg in square hole strategy. Let’s go through a few.
ChatGPT wins for its ability to do just about everything in the AI generative space. It gets an A+ for broad capabilities and prompt flexibility.
Jasper AI shines with its brand voice adaptability and ability to handle high-conversion copy like emails and landing pages. These are sometimes the most difficult for no copywriters to get right.
Copy.ai offers pre-built solutions for nearly every content need. This make writing copy seamless. And everyone loves a good template, right?
Bloggers and SEO enthusiasts typically will love Writesonic for its SEO optimisation features that make ranking less of a mystery.
Beginners on a budget might gravitate toward Rytr for its affordability and easy to sue interface.
For those in the eCommerce space, CopySmith is a game-changer because it has the all seamless integrations. Small small biz owners swear by its ability to write really good product descriptions and ads.
Finally, Frase bridges the gap between research and creation, offering a complete toolkit for SEO-optimised blogging.
Deciding on the best tool is really about what you want your AI to do.
I always tell my students to think about it first because that’s how ultimately you get an AI tool to work best for you.
