Alright, let’s talk about something that might catch you off guard—Facebook is STILL one of the most powerful platforms for content creators.

The platform paid over $24 million to content creators in 2024.

Surprised?

 I can hear you now: “Facebook? What? But, isn’t it… over, isn’t that for old people? And certainly not for creators!!???”

But hear me out.

I’m writing this post just a couple of  weeks after TikTok’s brief disappearance from the Internet.

That’s when the US government ‘ban’ on TikTok took effect and before President Trump gave the Chinese owned company more time to divest.  

At the same time, there was also the mass migration of creators from Elon Musk’s X to BluSky and Threads.

In 2025, a lot of folks have been scrambling, trying to figure out what’s next.

 If you were a creator who focused on TikTok your business model was screwed, at least for a short while.

And that should have raised a huge red flag.

What I’m trying to say is that social media is scary for content creators. 

Job security is non-existent when you don’t own anything on the platforms you create for. 

Platforms can literally go away. Don’t get me started on algorithms which shift like the wind.

There are so many pieces of advice I can offer like: “Don’t rely on just one platform or build your own digital assets.”

When people like me warn you about putting all your eggs in one basket, we stand on business. 

The precarity of all social media platforms makes it a dangerous decision to stake all your claim on borrowed land.

So where does my advice on Facebook stand?

While I don’t subscribe to all the recent thinking that content creators must exist on all the platforms, and I preach more about owning your digital assets…

I’m aware social media  isn’t getting on a rocket ship to nowhere land.

 Instagram’s still holding strong.

YouTube is the reliable old gold, and TikTok’s came back, Trump fuelled et al.

Blue Sky, as I said before, is the new shiny jewel on the block.

But Facebook? It’s still here,  not backing down as a platform of choice.

And it’s not a ‘hang-on-by-the-thread’ kind of thing.

Why Choose Facebook For Content Creation

Facebook has 2.8 billion monthly active users.

The average user spends 38 minutes per day on the platform. 

Oh, and there are plenty ways to make money

In October 2024, Facebook introduced the Facebook Content Monetization Programme.

 The intent was to build on IG’s success  model of earning creators big bucks.

So FB got busy streamlining  its monetization tools. 

By the end of the process, creators were able to  to earn from various content formats, including Reels, longer videos, photos, and text posts. 

In 2024, Facebook proudly declared that is had paid out content creators more than $2 billion, with payouts for Reels and short videos growing by over 80% during that period. 

These are not just impressive stats—they’re also powerful.

Now, before you think that I’m recommending that you  pack up your bags and move all your content creation activities  over to Facebook—who would believe me anyway—let’s slow down for a second.

If you’re part of the global majority who also live in on island states, you know Facebook’s monetization strategies are pretty much locked behind a North American door.

(And let’s be honest, that can be a bit frustrating when you’re outside that location bubble, right?). *** raising my hand***

Still, Facebook is still prime real estate for content creators.

And when it comes to building your brand, expanding your reach, and connecting with an audience? The platform has  a solid foundation.

I know a thing or two about this.

With over 43,000 followers on my own FB page.  I can get creative, share content that matters, and make valuable connections with people who want what I have to offer.

So, how do you step into the Facebook content creation world and make it work for you?

What’s behind creating content for Zuckerberg’s first child in a way that doesn’t just take up space, but actually resonates, builds community, and—yes—converts?

Let’s dive in.

A Love Hate Relationship With Facebook As A  Content Creator

First, let me give you a peek behind the curtain on how I’ve been building my brand on Facebook for over a decade. 

I have 43,000 followers on Facebook. I know, right? Pinch me.

But there is an undercurrent that makes for a kind of  thorny story.

2. Crafting Engaging Posts As A Facebook Content Creator

As a Facebook content creator, I wear a lot of hats. I talk about and create offers on AI, digital offers, business planning, and, of course, content marketing.

But just to keep things real: I don’t create new products every single quarter. That’s a myth.

What I do instead is offer evergreen  products, and every business quarter, I run a new sales cycle.

I update and refine what I already have. I don’t reinvent the wheel, I just keep giving it a little shine.

Once you’ve narrowed your audience and realize that the world is a big place, it becomes clear that creating content in support of your offers is the key to online success.

It’s the  sauce that keeps everything moving forward.

There’s a catch though, you can’t always talk about your products on Facebook. Trust me, I’ve learned that the hard way.

If every post is a sales pitch, your audience will start tuning out.

They’ll scroll right past, unfollow, and frankly, feel like they’re being sold to constantly.

Been there. Done that. Let’s just say, I’ve learned.

So what did I do to break the cycle? To avoid offer fatigue and keep things fresh?

I got creative with storytelling. I shared stories about my life, my values, and my business journey.

Sometimes, the stories didn’t even mention my products.

But they still conveyed what I stood for, what mattered to me, and what I wanted to pass on to my community.

Some stories were vulnerable, some were powerful, but they were always real.

3. Good Content Creation Relies On Keeping It  Real

As I paid attention to what worked and what didn’t, I realized something huge: creating content on Facebook isn’t about being perfect—it’s about being yourself.

Being YOU will always win because it’s like connective tissue.

It’s what your audience craves. They want to hear your struggles, your victories, and everything in between.

They want to feel like they aren’t alone on their journey. And honestly? That’s was the lesson I had to learn.

What you  narrow your  focus  and decide to share  content about your story, you’re not just posting—you’re building connections.

And TBH, that’s the most valuable asset you can have as a Facebook content creator.. the ability to use stories, your life to  connect.

7 Tips for Success as a Facebook Content Creator

Here’s how to make it happen:

1. Know who you serve; we’ve covered that already.
2. Know Your Content Buckets: Organise your content into clear categories—these are your content buckets. Think education, inspiration, and behind-the-scenes. This helps you stay on track and keeps your audience engaged with consistent themes. Facebook loves the consistency and your Facebook page can serve as a library of your work.
3. Identify Your Best Form of Storytelling: Video, Words, or Audio: What feels best for you? Video, writing, or audio?  Choose what lets your story shine. Stick to what feels natural while you work on the skills that will take you further.
4. Build Your Story Library: Create a collection of stories to pull from whenever you need them. Big wins, small lessons, personal moments, fun times, vulnerable feelings—these are your content gold. Use these to keep your content fresh and authentic on Facebook. And the real gem, don’t ever forget to repurpose  your posts on Facebook
5. Start your stories with  a hook: I know you’re tired hearing this. So I’ll break it down. Make the first three seconds of your story (written or video) captivating. Walk into the scene, ask a question, engage in an activity, state your controversial opinion, start a conversation while putting on lipstick. Get It?  Give your followers a reason to read or watch.
6. Tell a story: I’m obsessed with storytelling.  I just feel that it  makes an audience much more invested in you. I do a lot of my personal storytelling on FB Stores. I like that I can do it 15 second increments and I can go as deep or as shallow as I want. People don’t just want to hear from a business—they want to hear from you. They want to know you’re human too. Also this helps your content to move.
7. Use visuals: Right now carousels are moving the algorithm’s needle. Facebook reels still captivate. For instance, I love stylized reels  like this. Merging style and education is my jam, It may not be yours. An option is to focus on simple images that show your work. Because the truth is you don’t need fancy visuals  to grab attention as a Facebook content creator. You can still stand out by using high-quality images, simple designs, and—if you really want to level up—long-form and short-form videos.

FAQs on Becoming a Facebook Content Creator

Q. How do I become a content creator on Facebook?

Surprisingly it’s easy and not so easy. Ahhhh, the duality that is social media. It all starts with a page.

• Create a Facebook Page. You can also convert your profile into a professional mode
• Post consistently  Do what’s works with you bandwidth but no less than 3 times per week.
• Grow a community by interacting with followers and using Facebook Groups. Here’s mine 
• Enable your monetization tools once eligible (e.g., In-Stream Ads, Ads on Reels, Stars). You’ve got to look for the notification.

Q. Do I need a Facebook Page, or can I use my personal profile?

A personal profile in professional mode will work but a Facebook Page is way  better for accessing insights & analytics, and using all the advanced monetization tools.  

Q. How do I grow my audience on Facebook?

It’s called effort

→ Yes, it’s about posting consistently but don’t forget to take a digital detox if your mental health calls for it.

→ Engagement is key. Remember, leave thoughtful considered responses, comments and messages on the pages you like or  feel are complementary to your growth.

→ What you give , you’ll get back tenfold.

→ Of course, use Facebook Reels for organic reach but carousels are doing their thing now. Don’t sleep on this multi-card approach.

→ Join & create Facebook Groups in your niche  and remember  collaboration will always over competition. Hooking up with other creators for cross-promotional content and deals  is a winning tactic. 

Q. How long does it take to start earning as a Facebook creator?

Well that depends on so many factors like  content quality, audience size, and engagement. 

And some creators can do a sprint and  earn $$$ in a few months, and for others it’s  a marathon, a really slow go.

The key is consistency and optimizing for monetization tools like Ads on Reels, In-Stream Ads, and Fan Subscriptions.

Alternatively, you can take things into your own hands and  work on a monetisation strategy in a way that benefits you and your business.

That was my strategy as digital product creator

A Few Options For Monetizing As A Facebook Content Creator

Did I save the best for last? Maybe.

I want to get into the nitty gritty of monetising your content as a Facebook Content Creator—if we’re creating content, we’re not doing it solely out of love.

We’re business owners. And money is what either keeps us in the game or fuels our growth.

Let me share a little secret: Facebook can be wildly profitable for content creators, but like everything in business, you need a solid strategy to make it work.

I’ll never forget the first time I monetized a Facebook post.

It was a simple promotion for an upcoming course. But because I’d spent months building trust and nurturing my community, they didn’t hesitate to jump on it.

Trust matters on every platform—and Facebook is no different.

You don’t need to reinvent the wheel.

You can monetize through affiliate marketing, selling your own products, or launching paid groups. 

But before you can sell, you need to create value and build trust with your audience first.

I’ll keep on saying this: “It’s about creating lasting relationships.”

I want to spend a little time into what this looks like for creators who like in places like the U.S  and those content creators who  are part of the global majority, me included.

Monetizing For U.S. Based Creators +

For U.S.-based creators and those in the most populous countries of the world, Facebook offers several built-in tools to help with monetization directly. These include:

•  In-Stream Ads, Ads on Reels, 
• Performance Bonuses, 
• Fan Subscriptions, and Stars. 
  

Just from these programmes alone  content creators earn money based on views, engagement, and audience contributions.

 There is an age criteria ( 18 years or older) and not every country is eligible.

 However, if you do qualify, you must have least 10,000 followers (for in-stream ads) or 5,000 followers and 60,000 engagement minutes in the last 60 days (for Ads on Reels).

With all that said, once you create according to let’s face it, the current algorithm pendulum swing, earning can be  a lot.

Some creators earn $50,000 – $100,000 per year, the top  influencers make over $1 million annually.

That’s staggering, and in the majority of  cases so well deserved.

Content creation is creative work for sure, but that shouldn’t discount the hours of labour that goes into it.

Also, most of these tools are available to other countries as well.

But for me, it wasn’t that easy to tap into Facebook’s potential and start monetising.

There’s a different reality for creators outside the U. S and  especially those in small islands.

Monetizing Strategically

For creators outside the U.S., and some of the world’s most populous territories, the challenge lies in the exchange rate.

For example,  paying for ads in USD is such a stumbling  especially  when you’re now starting out and you’re still at the micro level.

A $5,000 Meta ad campaign in the US  looks a whole lot different for a small biz owner in the Caribbean, or Latin America for example.

It difficult to run ads at the same scale as U.S. creators.

Also, as of February 2025, Facebook’s monetization features are not universally available across all Caribbean nations

Creators in the Caribbean and other small territories do not currently have official access to Facebook’s monetization programmes.

My advice — choose alternative platforms like YouTube or go for organic growth at the start of your journey.  

I know it’s a bit slower but it still works, plus you  don’t need to rely solely on paid features.

You can still drive traffic to your website, build your email list, and sell your products without relying on high ad spend of what strategy Facebook decides to release, and to whom.

I need you to focus on providing value. Be relentless about this.  

Over time, this organic approach can lead to sustainable success.

How I Monetise My Facebook Page

Here’s where I can speak from experience—as a digital product creator, I built my income by getting clear about who I serve.

Once I figured out my audience—women over 40 wanting to build meaningful online businesses—I tailored my content to speak directly to their needs.

I didn’t rely on fancy tools. I used SEO to get my content in front of the right people. 

By focusing on educational content that spoke directly to their struggles, I built trust on Facebook.

 Over time, that has  led to a steady stream of traffic from Facebook  to my website and newsletter, where I sell my digital offers.

It wasn’t about the likes for me.

 I wanted to know were my potential customers checking out my page, were they subscribing to my newsletter, were they purchasing from my sales pages?

It wasn’t about having fancy tools or a huge budget, though I did eventually start to do Meta ads—it was about knowing my audience, staying consistent, and using SEO to ensure my content was found by the right people.

My Recommendations

• Drive Traffic to Your Own Website: Use Facebook to share content that leads back to your website or blog, where you can sell digital products, offer services, or generate ad revenue.

• Collaborations and Sponsored Posts: Partner with brands or other creators and feed off each other’s audiences on the platform and beyond.

• Offer Consulting or Coaching: Use Facebook to promote your expertise and offer paid consultations or coaching, guiding others through your specialised knowledge.

• Email List Building: Use Facebook as a tool to drive traffic to your email list, where you can promote affiliate products nd  your own offers, etc.

There are so many ways to monetise  organically but I also think when you start to grow, you’ll need to invest in ads, if speedier growth is what you want.

I hope this was useful, now your turn. Are you using Facebook for business? How are you monetising your work? Tell me in the comments, I’ll reply to each message