Seth Godin said something that struck me once and made me think about the importance of AI in content marketing.

He said, “The only marketing left is content marketing.”

That statement struck me for two reasons.

First, content marketing is not new—we just call it by a different name.

Secondly, what’s fresh and different about content marketing today is how we use it on social media. These days everyone seems to be  creating content that’s personal, relatable, vulnerable, real, and sometimes raw.

And it sells everything.

That’s why so many solopreneurs, content creators, and influencers are succeeding financially and making the bag.

They market using a slew of tools: images, videos, blog posts, podcasts, their own digital offers, and brand campaigns.

You need to catch a breath when you think about what they have at their disposal. 

And yet  the work never gets easy.

In this post, I touch on how glamorous, smart, and entertaining your favorite content creator’s life may seem.

Yet if that content creator doesn’t have systems or support, it’s all an illusion.

 In reality that creator could just be a beautiful duck sliding across the water but paddling furiously under the surface.

That image though  is becoming less common with the increasing use of AI in content marketing. 

I want to dive into just 3 aspects of it: writing, and SEO, product development, three areas where I function in the most as a digital product creator.

But also these areas will be applicable to your own small businesses as well. 

Let’s start with my fave, writing.

No. 1|  AI In Content Writing 

Writing is one of the most important areas of content marketing.

I always say that a great photo can get people to stop scrolling. But it’s the content writing, the words you stew your personality in that makes your community identify  and feel deeply connected to you.

Words are the connective tissue of the entire skeletal structure of content marketing. And this is where the importance of AI in content writing is visible.

Let’s talk about this blog post that you’re reading now.

Three years ago, it took me two full days to ideate, research, write, and edit a blog post. That was in a good week. 

With AI, writing a blog post now takes 8 hours.

Now, I want to be clear. I’m the daughter of a journalist; I grew up with a dad who made  sure my sisters and I learned 10 new words a day. 

Today, I function as a conversion copywriter. So, it’s not that I’m asking AI to write any of my posts.

But I do ideate with AI. Before every post, I use it as a brainstorming tool and have long, robust conversations with it using the tool’s voice feature.

Game changer!

Especially for all the over thinkers, who can spend hours and hours in their own ideation chamber, aka, brains.

Also, since I use AI to save me time  I invite it to be my writing partner. Using specific prompts, I get it to take care of the boring stuff, like drafting and editing.

That way, I can focus on what lights me up about creating blog posts: actually telling  the  story, connecting with my people, and making an impact.

No. 2|  AI In Content Marketing – SEO

I want to stick  a pin and remain  in the area of blogging for a second,

I promise not to take too long talking about everyone’s least favourite activity: SEO. 

And believe me, I see why it falls last on the content marketing list (though it shouldn’t)

But I’ll say this: AI has changed this aspect of content marketing too.

I remember the good ole’ days of trying to get my posts to be discoverable.

I’d spend hours trying to figure out the right keywords. I’d research trending topics,  hoping I was optimizing my content well enough to rank.

 If you know what throwing slime against a wall feels like, then you understand how being new to SEO can feel.

But with AI in the content marketing mix, the entire process shifted for the better. Okay, way better.

Mostly because I don’t feel like I’m blindfolded, spinning around in the dark, trying to hit the piñata.

The AI tools I use easily identify the most relevant keywords I want for any piece of blog content I’m working on.

They analyse trending topics in my specific areas, and just by plugging in a prompt into ChatGPT, I can get it to optimise my slug, meta description, and headline. 

This is  to make sure everything is search-engine friendly.  ** When you know you know because let me tell you, this used to take hours**

I’ve reduced the time for this to 15 minutes.

With  SEO,  I have one objective, make sure my content doesn’t just exist but also that it gets found and read. 

This is another game changer because with AI in the content marketing mix, it makes a real difference not for any vanity metrics but also for my actual bottom line,  which is where my focus lies.

No. 3|  How I Use AI When  Creating Digital Offers

**Clearly**, using AI in content marketing is my jam. And I left my favourite way to use it for last. 😜😜

I’m talking about leveraging its power when  creating my digital offers. 

I’m not ashamed to say I’m the queen in this area. So much so that I created an entire masterclass and digital product on it: AI Accelerator and the AI Copy Collective.

Both are centred on using AI to build offers, courses, digital products, and services in half the time so you can earn more, faster.

When creating my offers, I’m always conversion-focused.

I’m  super intentional with all my goal-oriented pieces of content, and for the past 2 years (as of 2024), I’ve been using AI to help me create scripts, ads, and all my email funnels.

These are the anchor pieces for every successful digital offer.

I dive more into digital offers >>> HERE<<< and if you’re interested in the AI Copy Collective, reply to this email and let me know.

But to get back to the basics, when I’m using AI in my content marketing to build a digital offer, I utilize structured, scalable, prompts to streamline the entire process.

For example, here’s a brief outline of one of the AI layers you’ll find in the AI Copy Collective that can help you build your email funnel.

This is one of the 11 layers I’ve created in The AI Copy Collective with one of the prompts you’ll find there.  

This was designed to help you build a digital offer for a 24-email campaign in days as opposed to weeks.

RELATED: What Is An AI Prompt 

Again, I’m such a nerd. I love show-and-tell (visual learner over here!), so seeing what that would look like in a prompt format is fantastic.

Listen to the impact one of my customers shared.

This kind of feedback gets to me every time. It shows me that the offers I bring into the world have value.

The fact that I can build an offer quickly  or  in half the time it would usually take has everything to do with my  skills, knowledge, and dedication—but also with the smarts of AI.

And if I can do it, put AI to use in my content marketing strategy in such powerful ways, then you can do it too.