Seth Godin said something once that stopped me in my tracks.
“The only marketing left,” he said, ” is content marketing.”
At first, I nodded. Yep, that makes sense. But then, the more I sat with it, the deeper it sank in.
Content marketing isn’t new. It’s storytelling. It’s persuasion. It’s relationship-building, rebranded for the digital age.
But here’s what is new: the way we use content marketing—on social media, in with digital offers and, in the very way we sell.
These days, we don’t just post pretty pictures. We package up our knowledge, our expertise, our personalities—and we sell everything with it.
Beauty. Travel. Affiliate links. Digital offers.
And that’s why so many solopreneurs, content creators, and influencers aren’t just making noise online. They’re making money.
But here’s what no one tells you:
🚨 The ones who sustain success? The ones who make it look effortless? They aren’t just showing up and winging it every day.
They have systems, support, automation, tools.
Because without systems, that polished, glossy online presence? It’s a house of cards.
It’s the equivalent of a swan gliding across the water—graceful on the surface, paddling like mad underneath just to stay afloat.
And that? That’s where AI in content marketing comes in. To makes things smooth.
Today, I want to talk about three ways I use AI to make my content work smarter, not harder and share key some secrets into how others do it too.
Let’s start with my favourite: writing.
No. 1| AI In Content Writing
Writing is one of the most important areas of content marketing.
I always say this:
📸 A great photo will make someone stop scrolling.
✍🏽 But your words is what will make people stay.
Words build trust. Words create connection. Words will make someone feel like you’re speaking directly to them.
That’s why, if content marketing is the engine of online business, then writing is the fuel.
This is where AI makes the entire process better and dare I say, flips the script.
Take this blog post you’re reading right now.
2 years ago, I would have spent 3 full days—minimum—ideating, researching, writing, and editing.
And that was on a good week. Now? I’m down to 5–8 hours.
But let me be clear: AI isn’t writing my content for me.
I’m the daughter of a journalist. I grew up in a house where my dad made me and my sisters learn ten new words a day (yes, really).
Writing is my thing but AI is my secret weapon.
Before I even start a post, I use AI as a brainstorming partner. I ask it for angles I might not have thought of. I have full-on conversations with it using the voice feature. I let it challenge me. I challenge it.
And let me tell you, for my fellow overthinkers (you know who you are), brainstorming with AI is a game changer.
Because when you’re someone who can sit in the ideation phase for hours (or, um, days), AI gets you unstuck.
For instance one of my blogs posts can begin with just an idea, a word, an article I read in a magazine, or a fresh way of seeing the world or a problem.
If I’m stuck and I need to flesh things out I’ll use AI to handle the parts I don’t love—the frameworks for the ideation.
I’ll also use AI during the editing process and to set up the SEO structure.
That way, I can focus on what lights me up about writing:
📢 Telling the story
🖊️ Connecting with my audience
🎯 Making an impact
My goal is to allow AI can take the boring parts off my plate so I can spend more time doing the parts I love.
I consider that the definition of working smarter, not harder.
No. 2| AI In Content Marketing – SEO
Ok, let’s stick a pin and remain in the area of blogging for a second.
I know, I know—SEO isn’t the sexiest topic in content marketing. (I see you, eye-rollers.) But here’s the thing: it matters because it brings the crowds to your yard. ***cue Kelis with that milkshake song***
Now “search engine optimisation” may make you want to fake an emergency and leave the chat, trust me—I get it.
Because back in the day SEO may have felt like throwing spaghetti at a wall and hoping you could get beyond Yoast going green.
I’ve spent a lot of my time hunting for the right keywords and deep-diving trending topics, hoping I was on the right track.
And don’t get me started on the tweaking, adjusting, optimising—without knowing if any of it would actually work.
If you’ve ever felt like SEO is a black hole where your energy goes to die, *same, sis, same.*
But then AI stepped in—and suddenly, I wasn’t blindly swinging at a piñata anymore. Now?
💡 AI tools hand me the best keywords for my blog posts.
💡 They analyze trending topics in my niche.
💡 I can plug a prompt into ChatGPT and get optimised slugs, meta descriptions, and headlines—without breaking a sweat.
If you’ve ever spent hours trying to make your content search-engine friendly, the right AI prompt is the chef’s kiss of time-saving magic.
🚀 What used to take hours can now takes 15 minutes.
Because here’s my No1. rule when it comes to SEO:
📝 Your content shouldn’t just exist. It should be found, read, and acted on. And let’s be real—we don’t blog just because we want eyeballs on our words.
It’s not for vanity metrics or for an extra pat on the back. As biz owners, we also blog to add an additional revenue source to our online business.
It’s ok be be up front about using our talents, knowledge and creativity to add value and earn $$$.
Because when your content ranks?💰 Your business wins and if AI makes streamlines the process, then yeah, we should all be in.
No. 3 | How I Use AI When Creating Digital Offers
AI isn’t just a tool for content marketing. It’s a scaling tool for digital offers.
And listen, I’ve been in this space long enough to know that having an offer isn’t enough.
The online world is crowded. Everyone and their cousin has a course, a membership, or a digital product.
The difference between something that sits on a digital shelf collecting dust—and something that sells?
Strategy. Positioning. A system that works.
That’s where AI comes in.
How I Use AI to Create Digital Offers That Sell
Every single piece of an offer—from the messaging to the sales page to the follow-up email sequence—needs to be intentional.
I don’t just write a couple of sales emails and hope for the best. I use AI as a conversion tool.
For the past few years, I’ve leveraged AI to help me:
- Map out entire sales funnels before writing a single word.
- Generate ad copy that hooks, engages, and converts.
- Build structured, persuasive email sequences that nurtures and sell.
These aren’t just nice-to-haves. They’re non-negotiables for a high-performing digital offer.
I’m talking foundational stuff, not social media posts but the back end work that underpins all successful digital offers.
And if you’ve ever spent weeks agonizing over what to say in your funnel—only to see crickets on launch day—you know how critical this is.
Scaling With AI: From Weeks to Days
I built the AI Copy Collective around this concept.
One of the AI-driven layers inside the programme walks you through how to craft a 24-email campaign—in days, not weeks.
Before AI the process was slow.
Now? I can outline, optimize, and execute a launch sequence faster than ever.
One of my students told me she mapped out an entire digital offer strategy—complete with emails, ads, and sales page copy—in HALF the time it would have taken her before.
Now I’m not saying AI will replace your strategy, you’re the one who has been working on your idea, shaping your product or service sometimes for years.
Your knowledge guides the AI and then the bot can refine it and make the execution 10x faster and way more effective.
If you’ve ever stared at a blinking cursor, trying to write a sales email… If you’ve ever felt overwhelmed by the sheer amount of content you need to create for a launch, AI, once used correctly takes a lot of the overwhelm away.
I’m talking about scripts, ads, and email funnels, design etc.
These are the anchor pieces for every successful digital offer.
I dive more into digital offers on other blog posts, and if you’re interested in the AI Copy Collective, the entire programme outside of launch season can be found here the Forward Forty website.
But to get back to the basics, when I’m using AI in my content marketing to build a digital offer, I utilise structured, scalable, prompts to streamline the entire process.
For example, here’s a brief outline of one of the AI layers you’ll find in the AI Copy Collective that can help you build your email funnel.
This is one of the 11 layers I’ve created in The AI Copy Collective with one of the prompts you’ll find there.
This was designed to help you build a digital offer for a 24-email campaign in days as opposed to weeks.
RELATED: What Is An AI Prompt
Again, I’m such a nerd.
I love show-and-tell (visual learner over here!), so seeing this and watching the impact one of my customers shared gets to me every time.
The fact that I can build a digital offer quickly or in half the time it would usually take, has everything to do with my skills, knowledge, and dedication—but also the smarts of AI.
And if I can do it, put AI to use in my content marketing strategy in such powerful ways, then you can do it too.
