If you’re wondering if there’s need for a best timeframe to launch your digital offer.
The answer is Yes! Yes! And Yes!
And I’m not talking about whether you should send your offer out into the world in January or September.
What I really want to share is the date plan I use and also my own framework for launch success.
Case In Point: If you had to launch an offer later this year, which I’m doing, what would you do?
How would you start?
How much of a pre-launch runway would you give yourself?
And what can you do in a step-by-step process with no agency, no team, no templates, just a good guide to give you the strategy and the plan.
Oh, you must have the grit and determination.
***Emphasis on determination***
This exact timeframe I’m about to share is such a small part of my launch kit but I’m over-the-top excited to take you behind the-velvet-ropes of my marketing strategy for one of my upcoming offers.
This is the kind of detail I wish I had when I first started building digital offers.
Instead, everyone was telling me to just post on social media.
But sustainable profits come with a little (ok, ok, a lot more) bit more than that.
Let’s get into the details.
To Arrive At The Best TimeFrame To Launch A Digital Offer Start From The Bottom.
Before we get ready to talk timeframes, let’s knock a myth to the curb.
Most folks think that once you’ve taken all the time in the world to create a digital offer, the next steps are no brainers.
You post on social media, run a few ads, you launch. Been there. Done that. It never works.
There are quite a number of must-do’s to check off.
The most important thing that I need you to remember is when you’re creating your workflow, you can’t just focus on the launch week.
You’ve got to back up and start at the bottom.
So let’s dissect my own digital strategy for a bit
We have an upcoming launch in October 26th.
With that specific date in mind I start my flow by working backward.
This is where I want you to pay the most attention.
Look at the time periods (below) for every action that I’ll be taking.
And when you have a launch, know that these are the best timeframes to launch a digital offer.
I know what I know only because I’ve done this a thousand times before I got my success formulae down pat.
My list build period: September 9th-30th
My advertising period: October 5th-27th
My offer period: Cart opens October 26th- Cart closes November 5th
Let’s dig into the weeds.
No. 1| The List Build Period
Once you have your paid offer built building your people runway is important.
Here’s what I know from coaching small biz owners.
Most of my students either don’t have a list or are not happy with their existing email list.
Maybe they started with one kind of content that has no bearing on what their current, paid offer is about.
Sometimes it’s a matter of refreshing a limping list
Whatever the need, I love this first part of the time-based actions because it signifies the start of a heap of potential customers flowing in.
To meet my October 26 deadline, I created two lead magnets that I felt would attract the people I want on my email list.
This was done in June.
So in my list building period, I’ll run Meta ads for about three weeks in September.
You need to be really intentional with your run here.
Remember your goal… to have a list full of potential customers.
When a person opts-in for the lead magnet, they are placed in an email funnel priming them for the advertising period.
Of course, once they are on your list you’ll begin by overcoming their objections and knocking down their doubts like dominoes.
This is also the part where you need to be seeding in the idea that you have an offer or a service that is coming up and that going be able to support them and provide solutions.
Let’s head to the advertising phase next.
The Profitable Launch Kit. CLICK HERE to strategise, organise & craft an online offer that power glides into any of your upcoming launches with 4 ultimate playbooks + launch planning system
No. 2| The Advertising Period
I believe in getting those who opted onto my list into some kind of edu-training.
My fave is the masterclass /workshop format.
You can fight me on this, and I’ll still stand ten toes down.
Doing video based training builds trust. You shouldn’t try to escape it.
It shows off your expertise.
It allows those who just arrived on your list and don’t know you from Eve to get to see your chops.
Best of all, you can link your masterclass to your sales objectives.
Because once you add a ton of value to your students at the start of your workshop/ masterclass, you can round off your training by talking about your offer (the last three percent of the class)
A live online class should be used to facilitate your sales objective.
For example, I do this by teaching for 97% of the class, then make my offer with the remaining time.
For my October offer, I’m hosting a one hour educational opportunity
I’ll run ads to the registration and sign-up forms.The are called middle of the funnel ads.
And again my ads will run for three weeks.
Don’t forget you’ll need about 4-8 ads.
My budget allows 4 and this works just fine.
Each will need time to be view optimized so you’re not boring your audience with the same ad all the time.
The best part is that you’ll have the help of Meta AI and your insights dashboard to show you which of your ads are working.
No. 3| The Offer Period And The Best Timeframe to Launch Your Digital Offer
In the offer period your cart opens up for a specific period.
You want to do this for a defined period because it gives those hot prospects of yours a specific time to purchase.
After that period is gone so is your offer.
For example, and just so you have even deeper clarity, during my offer period I’ll run awareness and reminder ads to people who signed up for my AI Accelerator MasterClass.
In the final 48 hours of the October launch, I’ll begin to run Cart Closing ads to remind registrants that their chance to invest is ending.
Scarcity has to be built into your timeframe because it creates urgency. This reminds your prospects that they need to buy now or miss the opportunity.
Ok, if you like, go back to the first time I mentioned the timeframe within which to launch your offer.
My wish was to lay a clear case of all work that needs to be done.
Some Final Reminders And Something To Help
Alright, that wraps up my time-based launch flow. I know it seemed a lot.
But read this blog again and again. And practice. Your skills are honed upon practice.
Related: My WINNING Launch Kit ensures your workflow is validated and your path is clear. >> LINK HERE <<
If you’re feeling inspired about your paid offer and thinking about getting it ready to bring to market, then consider yourself ready to build your pre-launch runway.
The launch kit is my answer on how to craft a strategy that holds water and guides you to putting your paid offer in front of your ideal audience.
I invite you to check out the link below, that way you can get your hands on 4 launch playbooks.
You’ll see my lead magnet planner, the email funnel guide and templates, pre-launch marketing guide and lead offer goals tracker pack and checklist.
CLICK HERE to check out my Launch Kit to
